VANCOUVER–RYU Apparel Inc., creators of urban athletic apparel, has officially launched its new RYU.com website.

RYU – which stands for Respect Your Universe – is an award-winning Vancouver-based urban athletics and accessories brand with nine experiential retail stores, fully operational in Canada and the United States. The new website expands on the RYU philosophy of putting the human at the centre of all experiences. With this, the requirements of the visitor to the website are being met, whether they are looking to purchase or looking to be involved in our community – the will fully understand what it means to Respect Your Universe.

The new RYU.com provides a greater visual representation of products, allowing the visitor to clearly identify the features and benefits before being led through an improved and streamlined checkout process.

The experience doesn’t just stop at purchase. A great deal of effort has gone into making sure the finer details in the confirmation and post purchase delivery emails live up to the brand proposition. The site allows the browser to use multiple filters in order to locate their perfect product

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. The information architecture of the site allows for easy location of key content whether browsing on a mobile device, tablet or desktop, a truly responsive and immersive experience.

This is one of the many steps RYU is taking towards a much stronger digital play in 2019. The improved intelligence and behavioral flows allows for site optimization and personalization.

Built on the Magento ecommerce platform and hosted on Amazon Web Services, this best in class experience will ensure stability and feature rich scalability for the foreseeable future.

“By upgrading our online experience, we made a major step forward for our Company. We are now able to offer to our digital members the same inclusive experience that lives in our Brick & Mortar locations” said Marcello Leone, CEO of RYU. “This exciting new development continues to lay the foundations for the future digital growth of the company on a global scale.”

Respect Your Universe is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate human performance.

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