CMO Study: Canadian CEO Reveals Benchmarks
250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …
RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year
TORONTO, ON–The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by RetailMeNot.ca, a J2 Global business within its Ziff Davis division, a third of Canadian …
Mintel rolls out global system to understand, compare consumers worldwide
TORONTO, ON–Mintel, the expert in what consumers want and why, has launched Mintel Global Consumer – a new innovative research tool allowing brand owners, marketers and suppliers to quickly understand and compare consumer attitudes and behaviours across the world’s 35 leading consumer markets. The bi-annual survey of 35,000 people offers …
Environics Analytics reveals fourth generation PRIZM lifestyle system
2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …
Welcome to the Neighbourhood School
Curated data offers insight into 130 Canadian cities, and 10.3 million home addresses in 2,400 neighbourhoods; Invites principals/administrators to share why a school is more than a score Working from the basis that when someone buys a home, they buy a lot more than a place to live, SchoolQ and …
Transparency, personalization are the next frontiers for online retailers, UPS study suggests
Online shoppers want transparency on fees, control over the delivery process, easy returns and loyalty rewards > 96 per cent of online shoppers have used a marketplace > 56 per cent track the status of deliveries > 36 per cent returned an item in the last three months MISSISSAUGA–A glitzy …
Four Key Trends Shape Modern Consumer Behavior, According to UM Study
UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …
Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion
Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …
Research That Doesn’t Sit On The Shelf
Using consumer insights to market shopping centres By Emily Anderson Think back to the shopping centres you experienced as a kid. Chances are those centres look much different today. Storefronts have changed, the video arcades have vanished, and clean, bright modern walkways have replaced the dark earth-tone hallways. Today, stores …
Insights Association comes to Canada
Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …