Data AnalyticsIndustry News

Environics Analytics acquires the Boire Filler Group

PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …

Direct MailE-commerceIndustry News

“Unpoppable” Bubble Wrap now available worldwide

Inflatable, on-demand packaging can help companies meet rising e-commerce demand Creates right-sized packages that help reduce freight costs, minimize waste Specially designed cushion bubbles help ensure outstanding product protection PRESS RELEASE: CHARLOTTE, N.C. — Sealed Air Corporation today announced that its “unpoppable” Bubble Wrap® IB protective packaging solution is now …

Industry NewsMobile Marketing

Yellow Pages Limited acquires JUICE Mobile

PRESS RELEASE: MONTREAL — Yellow Pages Limited announced today that it will acquire JUICE Mobile , a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and …

Engagement & AnalyticsIndustry News

RealityMine, Ipsos unveil data from TouchPoints Canada 2015

Study shows Canadian half-hourly media consumption including social media, search, Netflix, Apps and gaming PRESS RELEASE: Toronto, ON — RealityMine, a leading global provider of mobile market research technologies and consumer analytics, in partnership with Ipsos Corp. MediaCT, today shared data from Touchpoints Canada 2015 – the most comprehensive analysis of …

Financial ServicesIndustry NewsUncategorized

FUSE Marketing Group unveils CIBC Aventura Virtual Concierge at GTAA

Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …

Data SecurityIndustry News

SAS research: Data security not a digital deterrent for consumers

Concerns about security slow mobile payment adoption, but use of digital tech still growing PRESS RELEASE: TORONTO, ON — While recent hacks and data breaches of  government agencies and financial websites have intensified public concerns about data privacy and security, a new study from SAS, “Mobility, Vulnerability and the State …

Customer Relationship ManagementIndustry News

OpenText announces SAP Hybris Digital Documents by OpenText, offering a unified platform for digital content & communications

WATERLOO, Ontario — OpenText, a global leader in Enterprise Information Management (EIM), today announced the extension of a global reseller agreement with SAP, whereby SAP will resell the SAP Hybris Digital Documents application by OpenText. SAP Hybris Digital Documents helps customers digitally transform their businesses and go beyond traditional CRM with a …

Industry NewsMarketing Apps

Customers can now book flights through Aeroplan app

PRESS RELEASE: Montreal — Aeroplan today unveiled that members can now use the new Aeroplan app as an easy and convenient way to book flight rewards using their Aeroplan Miles. Customers with iOS, Android and Blackberry mobile phones may now download the app from the Apple App Store, Google Play Store …

Industry NewsMobile Marketing

Mobile operators to tap into $1.3 trillion travel ecosystem

Mobileum’s Rovng app generates high-margin travel revenue for mobile operators by leveraging their roaming data to tap into a $1.3 trillion ecosystem of travel service providers PRESS RELEASE: BARCELONA, Spain — Mobileum, the leader in analytics solutions for telecoms, has launched its Rovng app at the Mobile World Congress in Barcelona. This smartphone …

DigitalIndustry News

HSMAI honours FUSE & FRHI Hotels & Resorts with Gold Award for digital marketing

PRESS RELEASE: TORONTO, ON — The Hospitality Sales & Marketing Association International (HSMAI) honored FRHI Hotels & Resorts, Americas Region with a Gold Adrian Award for digital marketing excellence for its winning entry in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition. The winning …