E-commerceIndustry NewsLoyalty

ReUp helps independent businesses create branded loyalty payment apps

Friends-turned-entrepreneurs Asim Shahjahan and Kelsey Regan give small business owners the opportunity to build loyalty and reward customers digitally PRESS RELEASE: TORONTO — ReUp, a digital application that lets business owners build their own branded loyalty payment app for iOS and Android devices, has launched in Canada, helping local businesses …

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FundraisingIndustry News

Movember Foundation first charity to earn cult brand status

PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …

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Industry NewsRetail

Home Hardware appoints new VP, marketing & sales

PRESS RELEASE: ST. JACOBS, ON — Home Hardware announced the creation of two new senior positions within their company in 2015. A single merchandise organization responsible for all product sourcing led by one vice-president and an integrated marketing and sales organization led by a vice-president, marketing and sales. Home Hardware Stores Limited …

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Data AnalyticsIndustry News

comScore, Rentrak complete merger

Two longtime leaders in measurement innovation use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior PRESS RELEASE: RESTON, VA — comScore, Inc. announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and …

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Industry NewsPrint

Lowe Martin Group acquires RP Graphics

PRESS RELEASE: OTTAWA, ON — The Lowe-Martin Group has concluded an agreement to acquire RP Graphics Group Limited, a dynamic and growing full-service print provider based in Mississauga. The acquisition takes effect on February 1. With this acquisition, the Lowe-Martin Group becomes one of the largest commercial printers in the Greater Toronto Area. …

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Industry NewsOperations and LogisticsRetail

Canadians break holiday online shopping records in 2015

Online shoppers click into the record books; 20% growth in online sales PRESS RELEASE: TORONTO — Canadians shopped online in record numbers during this year’s holiday shopping season. For the first time in Canadian eCommerce history, the combined online share of sales in November and December 2015 totalled 9.8%, according to …

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Industry News

Led by Millennials, the sharing economy is changing Canadians’ spending patterns and purchasing behaviour

New Capital One research identifies how disruptive technology is influencing spending habits PRESS RELEASE: TORONTO — Canadians, particularly Millennials, have shifting values, views and preferences when it comes to how they spend their money and why they spend where they do, according to new Capital One®research. Canadians are favouring experiences over …

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Industry News

Dentsu Aegis Network extends digital and branded content leadership in Canada through acquisition of Grip Limited

PRESS RELEASE: TORONTO — Dentsu Aegis Network announceD the acquisition of Grip Limited (Grip), a well-established and award-winning Canadian agency renowned for its creative, digital and branded content work. This latest acquisition extends the footprint of Dentsu Aegis Network Canada and continues the expansion of its digital offering in the region. Toronto-based …

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Data AnalyticsIndustry News

MediaMath announces the launch of Helix, its proprietary data business

PRESS RELEASE: NEW YORK — MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results. …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Lighthouse Group

Category: Student Winner: Lighthouse Group Project Lead: Richard Le As part of their capstone project for the brand new Advertising and Marketing Communications program at Humber College’s School of Media Studies, Connor Graham, Richard Le and Alex Rudnicki, under the moniker of Lighthouse Group, prepared a marcom strategy including public …

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