CAMP Award WinnersIndustry News

CAMP Award Winners: Maple Leaf Sports Entertainment

Category: Corporate Marketer of the Year Winner: Maple Leaf Sports & Entertainment Maple Leaf Sports & Entertainment’s (MLSE) marketing and communications department was recognized as corporate marketer of the year following a banner year with campaigns and events that garnered headlines internationally for the company’s teams, brands and venues including …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Green Lotus

Category: Marketer of the Year – Entrepreneur Winner: Green Lotus Green Lotus was founded by Bassem Ghali and has grown to become one of Canada’s top search engine marketing agencies. Ghali’s innovative approach to making SEO accessible for marketers, small business owners and students has driven the development of several …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Revolution

Category: Brand Winner: Revolution Client: CIBC Run for the Cure CIBC Run for the Cure tasked Revolution with improving and simplifying the user experience on their fundraising website and increasing the relevance and effectiveness of the organization’s e-communication strategy. In response Revolution created The Fundraising Effect, which shifted the focus …

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Industry NewsTop Women in DM

Top Women in DM: Amanda Connon-Unda

Driving growth from the ground up with smart strategies Amanda Connon-Unda is making a splash in the Toronto tech industry as senior marketing and communications manager at Rangle.io, a fast-growing software company that she has helped expand from six to 85 employees in less than three years with no outside …

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DigitalIndustry News

Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts

PRESS RELEASE: Vancouver, BC and Montreal QC, January 18, 2016 – Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their …

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Industry News

Carol Toller Joins Pilot PMR as Editorial Director

PRESS RELEASE: TORONTO, ONTARIO–Pilot PMR is pleased to announce award-winning journalist Carol Toller as its first Editorial Director. Toller brings more than 20 years’ experience working as a journalist and editor at some of Canada’s most respected publications to her new position within the agency. A National Magazine Award winner, …

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Industry NewsTop Women in DM

Top Women in DM: Emma Warrillow

Offering a  glimpse at the future through predictive analytics Emma Warrillow is well known in the direct marketing industry for her analytics expertise as well as her knack for building great teams, first as Emma Warrillow and Associates and, since 2011, as the Data Insight Group. Clients rave about her …

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Industry News

Columbia House to resurrect as mail order vinyl record club

The Toronto Star has reported that Columbia House, the once-great direct music marketing parent company of the Columbia Record Club, plans to return in 2016 as a mail order vinyl record club. Pop music critic Ben Rayner reports: In 1994, 15 per cent of all discs sold in the U.S. were moving through …

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Industry NewsIndustry Trends

Key direct response trends for 2016 from Northern Lights Direct

Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets. Released every January, the report outlines the agency’s predictions for the Canadian direct response marketing industry in 2016, including: The traditional broadcast media model will continue to suffer as Canadians …

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Industry News

Andrea Cook named president of Rivet

  Hire reflects the changing role and importance of data-driven creative PRESS RELEASE: Toronto, January 12, 2016 – Integrated communications leader Andrea Cook has been hired as president of Rivet, a leading data-driven creative agency that is part of the FCB Canada group of companies. Cook, who has nearly 20 …

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