Industry News

Terrain and Ogilvy Montréal unite to form Terrain Ogilvy

  PRESS RELEASE: Montreal, January 6, 2016 – The start of 2016 will witness the union of Terrain Marketing and Ogilvy Montréal, now to be called Terrain Ogilvy. With this strategic alliance, Terrain Ogilvy will be able to position itself convincingly as a multi-service agency that offers the best in …

READ MORE →
Data AnalyticsIndustry News

Environics Analytics acquires select business assets from Nielsen Canada

PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …

READ MORE →
Industry NewsLoyalty

Aeroplan members now earn miles with Toyota Canada

PRESS RELEASE: Montreal, January 5, 2016 – Aeroplan today announced that members can start earning miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. As part of its new partnership with Toyota Canada Inc. (TCI), Aeroplan Members can earn the following: Purchase/Lease –Members will …

READ MORE →
DigitalIndustry News

Allrecipes selects Crucial Interactive

  Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …

READ MORE →
Industry NewsRetail

w.illi.am launchs connected-environment holiday shopping centre concepts

With the holidays approaching, w.illi.am/Valtech Group is launching two connected-environment concepts for real estate company Ivanhoé Cambridge, at Guildford Town Centre (One Stop Gift Shop) and Montreal Eaton Centre shopping centres to stimulate traffic to stores. Located in Vancouver and Montreal respectively, these properties are the first two shopping centres …

READ MORE →
Direct MailIndustry News

Supremex acquires Premiere Envelope

Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada. …

READ MORE →
Data AnalyticsIndustry News

Environics Analytics launches national database for enhancing customer profiles

CanadaReach compiles contact data on nine million households Environics Analytics (EA) has announced the launch of CanadaReach, a new multi-sourced compiled database of nine million households intended to help organizations augment their customer records with contact and other information to create more robust profiles. Offering the highest coverage rate in Canada, …

READ MORE →
Data AnalyticsIndustry News

Cameron Dow named president of SAS Canada

Bringing over 21 years of IT industry experience to the role, Dow will focus on driving revenue growth and customer success while maintaining a winning workplace culture SAS, the leader in analytics, has announced it has appointed Cameron Dow as President of SAS Canada. “This is a unique and exciting …

READ MORE →
Direct MailIndustry NewsRetail

Connected Canadians embrace new trend: Commuter commerce

14% of Canadian commuters are already engaged in this trend and 76% would consider it if mobile shopping options were easily available A new benchmark study from PayPal Canada and Ipsos reveals that Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is …

READ MORE →
Engagement & AnalyticsIndustry News

Shine launches Shine Influencers

Toronto communications agency launches new division to facilitate the relationship between brands and influencers Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will …

READ MORE →