Industry News

PATTISON Outdoor awarded advertising contract for Edmonton International Airport

PRESS RELEASE: EDMONTON — PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider and a leader in airport advertising, today announced that it has been awarded the advertising program contract for Edmonton International Airport (EIA). The recently expanded airport is the fifth-busiest in Canada and is expected to welcome nearly 8 million passengers …

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Industry News

Mark Lindsay joins Rideau Recognition Solutions as new VP of sales

PRESS RELEASE: MONTREAL, QUEBEC — Mark Lindsay joins Rideau Recognition Solutions as the company’s vice president of sales. He will report directly to Peter W. Hart. With his vast North American sales experience across a diverse range of industries, Lindsay is a pivotal part of Rideau’s domestic and international sales expansion strategy. …

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Industry NewsLoyalty

Tightening the screws on loyalty programs would penalize consumers instead of helping them, MEI

PRESS RELEASE: MONTREAL — Regulating credit card loyalty programs in order to protect Canadian consumers would entail perverse effects that would harm those consumers, as experiences elsewhere in the world have shown, explains an Economic Note published today by the MEI. Loyalty programs aim to encourage customer loyalty to the …

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E-commerceIndustry NewsLoyalty

ReUp helps independent businesses create branded loyalty payment apps

Friends-turned-entrepreneurs Asim Shahjahan and Kelsey Regan give small business owners the opportunity to build loyalty and reward customers digitally PRESS RELEASE: TORONTO — ReUp, a digital application that lets business owners build their own branded loyalty payment app for iOS and Android devices, has launched in Canada, helping local businesses …

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FundraisingIndustry News

Movember Foundation first charity to earn cult brand status

PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …

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Industry NewsRetail

Home Hardware appoints new VP, marketing & sales

PRESS RELEASE: ST. JACOBS, ON — Home Hardware announced the creation of two new senior positions within their company in 2015. A single merchandise organization responsible for all product sourcing led by one vice-president and an integrated marketing and sales organization led by a vice-president, marketing and sales. Home Hardware Stores Limited …

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Data AnalyticsIndustry News

comScore, Rentrak complete merger

Two longtime leaders in measurement innovation use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior PRESS RELEASE: RESTON, VA — comScore, Inc. announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and …

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Industry NewsPrint

Lowe Martin Group acquires RP Graphics

PRESS RELEASE: OTTAWA, ON — The Lowe-Martin Group has concluded an agreement to acquire RP Graphics Group Limited, a dynamic and growing full-service print provider based in Mississauga. The acquisition takes effect on February 1. With this acquisition, the Lowe-Martin Group becomes one of the largest commercial printers in the Greater Toronto Area. …

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Industry NewsOperations and LogisticsRetail

Canadians break holiday online shopping records in 2015

Online shoppers click into the record books; 20% growth in online sales PRESS RELEASE: TORONTO — Canadians shopped online in record numbers during this year’s holiday shopping season. For the first time in Canadian eCommerce history, the combined online share of sales in November and December 2015 totalled 9.8%, according to …

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Industry News

Led by Millennials, the sharing economy is changing Canadians’ spending patterns and purchasing behaviour

New Capital One research identifies how disruptive technology is influencing spending habits PRESS RELEASE: TORONTO — Canadians, particularly Millennials, have shifting values, views and preferences when it comes to how they spend their money and why they spend where they do, according to new Capital One®research. Canadians are favouring experiences over …

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