E-commerceEngagement & Analytics

The mobile wallet opens up opportunities for marketers

Marketers leveraging mobile wallet to connect with customers in real-time   In today’s always-connected world, smartphones are literally everywhere—including in our hands, on our bedside tables and at our side when we’re shopping. So are opportunities for marketers who want to engage their customers by delivering relevant, customized, location-aware content …

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Data AnalyticsEngagement & Analytics

Why audio watermarking is set to transform the way brands build and measure audience engagement

Advertising through broadcast media has historically been the most effective means of delivering advertising messages to the greatest possible number of consumers. The goal of all marketers is  achieving action from the consumer, but the formula for measuring results of mass media advertising is a simple model of estimated audiences …

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Data AnalyticsEngagement & Analytics

How The Co-operators transformed their organization through analytics

At The Co-operators, we recently updated our strategic plan with a bold statement: “We will be THE industry leader in client engagement.” This means offering a superior customer experience that builds long-term relationships based on mutual value (and values). Based on our J.D. Power rankings, Net Promoter Scores, multi-product sales …

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Data AnalyticsEmail MarketingEngagement & Analytics

Advanced email analytics can increase ROI

Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs and conversions. Tracking, interpreting and using that data can, however, be a tricky beast. Do these data points offer enough information for businesses to make effective choices about how they market to consumers? …

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Data AnalyticsEngagement & Analytics

Converting analytics into insights and insights into sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every …

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Engagement & AnalyticsSocial Media

B2B social media: More than just likes

Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …

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Engagement & AnalyticsIndustry NewsMobile Marketing

comScore introduces mobile audience campaign reporting in Canada, UK

Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …

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Engagement & AnalyticsSocial Media

Five reasons your business needs an online community, not a LinkedIn group

It’s time to move to a platform that actually benefits your members I love LinkedIn for career networking but it’s a terrible platform for a community. Activity in a LinkedIn group tends to follow the traditional 90-9-1 participation model seen on other social networks: 90 percent lurker, nine percent contributor, …

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Engagement & AnalyticsWorkforce Management

Contact centres as WFM data hubs

How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …

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Engagement & AnalyticsFundraising

Putting the donor first with rich data and targeted tactics

  Mounting pressure on fundraisers to increase donations and support, an increasingly competitive environment and a trending sentiment that fundraisers are too aggressive all combine to create challenges that impact the effectiveness of campaigns. We’ve all witnessed campaigns that hit the jackpot and the message goes viral, attracting attention and …

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