All aboard! Travel agency and tour operator collaborate on winning email campaign
When it comes to travel, it helps to have a common language. And that’s also true for travel industry partners: agencies and tour operators need a shared understanding of their customers to deliver on the promise of dream vacations. Recently, two leading names in the travel industry—Carlson Wagonlit Travel (CWT) …
The art of the click
Email has become one of the primary methods of communication in today’s society. Each day our inboxes are inundated with emails from friends, family, and brands. In fact, according to a recent report by Adobe, The Art of the Click: Actionable Insight for Email-Marketing Success, the average person spends almost …
Qualtrics’ new experience management platform helps organizations close “experience gap”
Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …
Creating engaging user experiences in 2017 and beyond
User engagement is crucial to building strong relationships with employees and customers. So as 2017 begins, marketers everywhere are considering new technologies and tactics for creating captivating experiences. Which tools and strategies will lead to higher engagement this year and beyond? I believe those that promote interactivity, personalization and automation …
It’s not them, it’s you: Tips for reengaging customers
As the old bit of dating advice goes, “If you love someone, let him go. If he returns, he’s yours; if he doesn’t, he never was.” Well, no offense to old sayings, but this advice should never, ever be applied to marketing—especially when it comes to reengaging lapsed customers. Even …
Winners, losers and customers
Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” It’s fair to say that many business leaders agree with that …
Harness the hyper-rewards of loyalty programs
Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …
The price of loyalty
Consumers can put a price tag on their data; What does this mean for marketers? In a nutshell, it means they have high expectations for value and customer experience from the companies with whom they share their data. In fact, 62% of Canadians expect better experiences with companies who hold …
How smartphone numbers can help e-commerce retailers improve their marketing
Gathering customer phone numbers and advertising their own phone numbers are two points rarely on the radar for marketers in e-commerce, yet both offer additional solutions to the main challenges for marketers: driving traffic to the website, increasing the number of conversions from browsing, preventing cart abandonment and remarketing. If …
Data-driven e-commerce
Using Google Analytics to learn about and market to your customers Data has always been a part of online marketing and the data-first model should be no stranger to online marketers. Data-first means instead of running campaigns or strategies and then looking at the data to determine success or not, …