Engagement & AnalyticsSocial Media

Five reasons your business needs an online community, not a LinkedIn group

It’s time to move to a platform that actually benefits your members I love LinkedIn for career networking but it’s a terrible platform for a community. Activity in a LinkedIn group tends to follow the traditional 90-9-1 participation model seen on other social networks: 90 percent lurker, nine percent contributor, …

Engagement & AnalyticsWorkforce Management

Contact centres as WFM data hubs

How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …

Engagement & AnalyticsFundraising

Putting the donor first with rich data and targeted tactics

  Mounting pressure on fundraisers to increase donations and support, an increasingly competitive environment and a trending sentiment that fundraisers are too aggressive all combine to create challenges that impact the effectiveness of campaigns. We’ve all witnessed campaigns that hit the jackpot and the message goes viral, attracting attention and …

Engagement & Analytics

Fast food receipt surveys: Who completes them and why?

  Surveys are an effective method for business owners and marketers to receive feedback from customers. Knowing which products and services most excite your clientele helps you serve them more effectively, leading to repeat business and a healthier bottom line. What’s the best method for conducting these surveys? We’ve all …

Data AnalyticsEngagement & Analytics

Big Data analytics: Isn’t it still just analytics?

Tactics must evolve but the mission hasn’t changed As ‘Big Data’ continues to dominate discussions in the analytics space, along comes the notion of ‘Big Data Analytics’ to add confusion in the marketplace. If big data analytics warrants its own discipline, then its methodologies and approaches should be significantly different …

Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

Email MarketingEngagement & Analytics

Find your optimal email marketing balance

A major charity recently asked me to give a “State of Marketing” address to their marketing team as part of their quarterly training and planning conclave. Over 35 marketing veterans and subject matter experts assembled and we all agreed that over the past five years digital marketing has undergone an …

Data AnalyticsEngagement & AnalyticsIndustry News

Why marketers should support the 2016 Census

Beginning this week, Canadians are being asked to complete the 2016 Census. And this census brings good news for businesses, consumers and citizens alike. You may recall that the mandatory long-form census was replaced by a voluntary survey for the 2011 Census. This move resulted in a non-response bias that …

Direct MailEngagement & Analytics

STARS: Soaring to new heights with direct mail

When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …

Engagement & AnalyticsIndustry News

RealityMine, Ipsos unveil data from TouchPoints Canada 2015

Study shows Canadian half-hourly media consumption including social media, search, Netflix, Apps and gaming PRESS RELEASE: Toronto, ON — RealityMine, a leading global provider of mobile market research technologies and consumer analytics, in partnership with Ipsos Corp. MediaCT, today shared data from Touchpoints Canada 2015 – the most comprehensive analysis of …