How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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Digital marketing research survey results on “what makes a good website?”

  PRESS RELEASE: TORONTO — Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. Individual Canadians and owners of small and medium-sized companies were …

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Global adspend to accelerate in 2016 despite economic headwinds

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …

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MEDIATIVE reveals key findings to help businesses and brands adapt to the mobile search reality

  PRESS RELEASE: TORONTO — MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking …

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Naked Lime Marketing launches services for Canadian automotive retailers

Naked Lime now offers digital advertising and web services for automotive retailers in the U.S. and Canada KETTERING, Ohio and MISSISSAUGA, Ontario — After years of success in serving U.S. automotive retailers with data-driven, fully managed digital marketing, advertising, and web services, Naked Lime Marketing now has launched services for the Canadian …

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HSMAI honours FUSE & FRHI Hotels & Resorts with Gold Award for digital marketing

PRESS RELEASE: TORONTO, ON — The Hospitality Sales & Marketing Association International (HSMAI) honored FRHI Hotels & Resorts, Americas Region with a Gold Adrian Award for digital marketing excellence for its winning entry in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition. The winning …

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Deloitte and Vlocity bring industry-specific cloud apps to Canadian clients

Deloitte Digital alliance capitalizes on shared vision for technology innovation and introduces Vlocity industry cloud apps to the Canadian marketplace PRESS RELEASE: SAN FRANCISCO, CA — Business advisory firm Deloitte and industry cloud apps company Vlocity have announced a strategic alliance in the Canadian marketplace — building on Deloitte’s business and …

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FUSE expands digital content expertise

FUSE Marketing Group taps top brass from global digital storytelling firm to lead digital content PRESS RELEASE: Toronto, ON — FUSE Marketing Group, the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content, is doubling down on their efforts in the emerging world …

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Yahoo Introduces Native Ads on the BrightRoll Exchange

Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results PRESS RELEASE: NEW YORK–Yahoo, Inc. (NYSE:YHOO) today announced the availability of programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising …

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Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts

PRESS RELEASE: Vancouver, BC and Montreal QC, January 18, 2016 – Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their …

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