FUSE expands digital content expertise

FUSE Marketing Group taps top brass from global digital storytelling firm to lead digital content PRESS RELEASE: Toronto, ON — FUSE Marketing Group, the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content, is doubling down on their efforts in the emerging world …

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Yahoo Introduces Native Ads on the BrightRoll Exchange

Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results PRESS RELEASE: NEW YORK–Yahoo, Inc. (NYSE:YHOO) today announced the availability of programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising …

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Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts

PRESS RELEASE: Vancouver, BC and Montreal QC, January 18, 2016 – Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their …

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Case Study: Brewster Travel Canada & Envoke

Brewster Travel Canada turns to Envoke to bolster online sales and lead generation   One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies …

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Three predictions to shape your 2016 marketing strategy

As you prepare to spend the rest of the year gathering with family and eating copious amounts of ham and turkey, you’re most likely spending these final few work weeks buried in annual data reviews, strategic planning meetings and other discussions to help build momentum for your 2016 marketing strategy. …

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Powa Technologies launches world first recognition trigger to revolutionise the role of advertising

PowaTag brings the offline world to life by transforming printed adverts into a point of sale Editor’s note: This story originates in the UK and therefore includes UK-specific units and figures, but we are including it here without major edits because we believe it is of interest to Canadian readers. …

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Allrecipes selects Crucial Interactive

  Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …

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Top Yahoo Canada searches in 2015: Blue Jays, Canadian dollar & everything Trudeau!

  Yahoo’s Year In Review Highlights Canadians’ Top Searches in 2015 Today, Yahoo Canada has announced the results from its annual Year in Review, a look at the top stories, people, and trends that captivated millions of Yahoo users in Canada in 2015. The much-anticipated top searches on Yahoo Canada (https://ca.news.yahoo.com/year-in-review/) include …

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54% of Canadians would sue over CASL violations

According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits.  The poll revealed Canadians may be far more …

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Cineplex Digital Solutions introduces fully interactive, engaging digital hoarding offering for retailers and shopping centres

CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments. A plug-and-play solution that …

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