Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

READ MORE →

Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

READ MORE →

Cadillac Fairview expands digital experience at shopping centres

TORONTO — Cadillac Fairview (CF) is amplifying its digital platforms with new service enhancements and first-to-market technology, reinforcing its commitment to providing best-in-class retail offerings. In Ontario, CF Fairview Mall is implementing indoor positioning and turn-by-turn navigation, the first time offered at any Canadian shopping centre. Consumers nationwide will be treated to …

READ MORE →

Cognitive commerce is the new creative destruction for marketers

  Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …

READ MORE →

New platform brings targeting & cost per view model to digital out of-home

Campsite Global launches Campsite, a revolutionary direct buying platform for DOOH inventory PRESS RELEASE: Toronto — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the …

READ MORE →

20 digital fundraising and marketing tips from Digital Leap 2016

“Consumers are demanding brands be honest and stand for more than making money” – Trish Wheaton, Y&R INSPIRE PRESS RELEASE: TORONTO — Digital Leap 2016, the seventh annual digital fundraising and marketing conference hosted by CAFAmerica.org and Stephen Thomas Ltd (ST), concluded another inspiring and informative program at the Art Gallery …

READ MORE →

How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

READ MORE →

Digital marketing research survey results on “what makes a good website?”

  PRESS RELEASE: TORONTO — Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. Individual Canadians and owners of small and medium-sized companies were …

READ MORE →

Global adspend to accelerate in 2016 despite economic headwinds

The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …

READ MORE →

MEDIATIVE reveals key findings to help businesses and brands adapt to the mobile search reality

  PRESS RELEASE: TORONTO — MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking …

READ MORE →