84% of female customers read peer reviews before making a purchase: Influenster

NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …

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Ranked one of North America’s fastest-growing tech companies, EventMobi positions itself as the WordPress of event apps with new product launch

The event tech company is also revealing new growth metrics and its ranking on Deloitte Technology Fast 50 and North American Technology Fast 500 TORONTO — The world’s leading event technology platform, EventMobi, is announcing today the launch of Advanced Designer, a new feature that gives event organizers unprecedented branding and …

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Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

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Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

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Cadillac Fairview expands digital experience at shopping centres

TORONTO — Cadillac Fairview (CF) is amplifying its digital platforms with new service enhancements and first-to-market technology, reinforcing its commitment to providing best-in-class retail offerings. In Ontario, CF Fairview Mall is implementing indoor positioning and turn-by-turn navigation, the first time offered at any Canadian shopping centre. Consumers nationwide will be treated to …

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Cognitive commerce is the new creative destruction for marketers

  Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …

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New platform brings targeting & cost per view model to digital out of-home

Campsite Global launches Campsite, a revolutionary direct buying platform for DOOH inventory PRESS RELEASE: Toronto — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the …

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20 digital fundraising and marketing tips from Digital Leap 2016

“Consumers are demanding brands be honest and stand for more than making money” – Trish Wheaton, Y&R INSPIRE PRESS RELEASE: TORONTO — Digital Leap 2016, the seventh annual digital fundraising and marketing conference hosted by CAFAmerica.org and Stephen Thomas Ltd (ST), concluded another inspiring and informative program at the Art Gallery …

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How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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Digital marketing research survey results on “what makes a good website?”

  PRESS RELEASE: TORONTO — Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. Individual Canadians and owners of small and medium-sized companies were …

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