DM Wrap-up: News from the week of February 2
Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …
Ad Tech Outlook: High Hopes for 2015
By Tod Sacerdoti, BrightRoll 2014 was a watershed year for digital video advertising. The industry made sizable gains in both spend and viewership, and saw the massive adoption of programmatic buying. The year also saw an unprecedented wave of consolidation for ad tech companies with Facebook buying LiveRail and Yahoo acquiring my …
Unifying digital media
TARGETING & ANALYTICS | Unifying digital media How to earn a proven ROI from traditional and digital marketing By Steven Tulman In recent years, digital media has become an increasingly critical issue within the marketing community. Marketers have been quick to adopt the latest media channels, but few have been able …
There’s no place like home
SPECIAL REPORT | There’s no place like home The evolution of the most innovative home pages can be viewed through the lens of three interrelated disciplines: design, marketing, and technology. By Rob Stocks In 1747 a British naval surgeon by the name of James Lind set sail aboard the HMS Salisbury …
A prescription for multichannel marketing
DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …
Calculate your blogging ROI in 9 steps
DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …
Are apps the future of digital marketing?
DIGITAL BUSINESS | Are apps the future of digital marketing? By Mirza Baig At the time of writing this article – two app-centric buyouts happened within nearly a week of one another: Rakuten (owner of buying the WhatsApp messaging app; so what does this all mean to the marketing industry, plenty …