Astral Out of Home introduces TSA Interactive

Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …

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Four in 10 CIOs say their company lacks support needed for digital marketing projects

Most businesses have taken steps to enhance their digital marketing abilities, but structural issues may still get in the way, new research from Robert Half Technology and The Creative Group suggests. Forty-two percent of chief information officers (CIOs) surveyed said their company does not have the structure to support the …

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Open rates on desktops, mobile and tablets hold steady: Epsilon Q2 2015 North America Email Trend Results

Epsilon today released the Q2 2015 North America Email Trends and Benchmarks report. As mobile usage flattens, open rates by device type on desktops, mobile and tablets showed little fluctuation throughout 2014 and into 2015, likely leading overall open and click rates to also remain steady. According to the report, which …

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Yahoo unveils new technology offerings at Advertising Week

By Claude Galipeau, Country Manager, Yahoo Canada At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and this week at Advertising Week New …

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Webinars 101: Building Engagement & Filling the Pipeline

What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are increasingly being leveraged by B2B organizations to generate awareness and preference. Typically delivered via a purpose-designed platform, …

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Mobility’s Role in Powering Supply Chain Management and Logistics

The Internet of Things is escalating at a furious pace and soon there will be more than 26 billion devices of all shapes and sizes connected to the internet. This also means companies face more complexities than ever before. From textile looms to shipping pallets, store shelves and more, everything …

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Location, Big Data and Privacy

Welcome to the New World of the Hyper-Mobile Marketer Direct marketers are in many ways like investigative journalists, always focusing on the five Ws – the why, who, what, when (with the order depending on the product or solution) and, now with greater accuracy, the where to create a hyper-targeted …

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CertainSource Unveils the First B2C Email Retargeting Solution, Empowering Marketers to Convert More Prospects without Increasing Media Spend

Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow …

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Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform

Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to …

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Zonetail secures $2.3 Million in Series A financing to further develop first ever “anchored local” hotel/condo/office tower app

App developer and tech startup Zonetail Inc. (Zonetail) is proud to announce that it has raised $2.3 million CDN in Series A financing through private investors. The round of financing will help further develop its “anchored local” white-label hotel app, and grow its market and revenue. Zonetail is the world’s …

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