Powa Technologies launches world first recognition trigger to revolutionise the role of advertising

PowaTag brings the offline world to life by transforming printed adverts into a point of sale Editor’s note: This story originates in the UK and therefore includes UK-specific units and figures, but we are including it here without major edits because we believe it is of interest to Canadian readers. …

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Allrecipes selects Crucial Interactive

  Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …

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Top Yahoo Canada searches in 2015: Blue Jays, Canadian dollar & everything Trudeau!

  Yahoo’s Year In Review Highlights Canadians’ Top Searches in 2015 Today, Yahoo Canada has announced the results from its annual Year in Review, a look at the top stories, people, and trends that captivated millions of Yahoo users in Canada in 2015. The much-anticipated top searches on Yahoo Canada (https://ca.news.yahoo.com/year-in-review/) include …

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54% of Canadians would sue over CASL violations

According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits.  The poll revealed Canadians may be far more …

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Cineplex Digital Solutions introduces fully interactive, engaging digital hoarding offering for retailers and shopping centres

CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments. A plug-and-play solution that …

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Astral Out of Home introduces TSA Interactive

Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …

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Four in 10 CIOs say their company lacks support needed for digital marketing projects

Most businesses have taken steps to enhance their digital marketing abilities, but structural issues may still get in the way, new research from Robert Half Technology and The Creative Group suggests. Forty-two percent of chief information officers (CIOs) surveyed said their company does not have the structure to support the …

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Open rates on desktops, mobile and tablets hold steady: Epsilon Q2 2015 North America Email Trend Results

Epsilon today released the Q2 2015 North America Email Trends and Benchmarks report. As mobile usage flattens, open rates by device type on desktops, mobile and tablets showed little fluctuation throughout 2014 and into 2015, likely leading overall open and click rates to also remain steady. According to the report, which …

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Yahoo unveils new technology offerings at Advertising Week

By Claude Galipeau, Country Manager, Yahoo Canada At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and this week at Advertising Week New …

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Webinars 101: Building Engagement & Filling the Pipeline

What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are increasingly being leveraged by B2B organizations to generate awareness and preference. Typically delivered via a purpose-designed platform, …

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