EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS

TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020. The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, …

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2020 Effie Awards Grow Closer, Silver Winners Announced

TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st. Hosted …

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Clearly redefines amazing customer service

VANCOUVER, BC–When it comes to customer service, pretty much everyone claims to have a great offering. But Clearly really does mean it. The eyewear brand has taken an innovative approach to ensure that every part of the customer journey is tailored to deliver the best possible experience. From the browsing …

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Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)

TORONTO, ON–The entertainment world has the EGOT, the ultimate four-part awards show accomplishment of an Emmy, Grammy, Oscar and Tony. Well, now the Canadian ad industry has the ELOC: Effie, Lion, One Show, and Clio trophy. Any agency winning all four in one year will get a special commemorative trophy …

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Antoinette Benoit is 2019 Marketer of the year at CMA Awards

TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …

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