The power of ‘like’
FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say. …
The new reality – using direct mail to enhance your email programs in the CASL era
TARGETING & ACQUISITION | The new reality – using direct mail to enhance your email programs in the CASL era By Dave Ward It might be an understatement to say that email has become a powerful marketing tool. In the mid-to-late nineties, text-based email was plain and rather boring. But …
Big challenges, big opportunities
TARGETING & ACQUISITION | Big challenges, big opportunities CASL and Canada’s business list industry By Steve Slaunwhite You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your own – CASL issues have decimated your lists …
Direct mail is alive and well
TARGETING & ACQUISITION | Direct mail is alive and well Images: noble-insurance-house-summer.tif; noble-insurance-house-winter.tif Direct mail is alive and well Perhaps working better for some than others By Dave Ward Direct mail is not dead, the tombstone has not been erected and the eulogy is far from being written. Yet, some …
Improving your single most important analytic
TARGETING & ANALYTICS | Improving your single most important analytic The importance of customer segmentation to business strategy By Brian Jones Segmentation in its simplest form is about putting customers into “like” groups. It’s truly one of the most powerful analytics. At the core of its strength is its ability …
Retail Logistics 2.0
OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …
Case study: Purolator Logistics
OPERATIONS & LOGISTICS | Case study: Purolator Logistics Company profile With more than 300 stores across Canada, Comark has been selling fashion to Canadians in small to mid-sized suburban markets since 1976. It operates three divisions: Ricki’s, Bootlegger and Cleo. Benefits Faster delivery to Western Canada allows Comark to get …
Build it and they will come
OPERATIONS & LOGISTICS | Build it and they will come Images: Rob Stocks Portrait.jpg; infographic.jpg **the infographic is coming today…it will be square 10 essential tips for launching a successful e-commerce site By Rob Stocks Although Canadians are typically slow to adopt technology, it is becoming an indisputable necessity to have …
Lists in the age of CASL
OPERATIONS & LOGISTICS | Lists in the age of CASL Aligning your permission management strategy with email messaging technology is the key to CASL compliance By Martin Millican In the weeks and days leading up to the CASL implementation deadline of July 1, companies of all size and shape were caught …
Acceptance makes good small business sense
OPERATIONS & LOGISTICS | Acceptance makes good small business sense Large majority of Canadian merchants accepting credit cards say benefits outweigh costs By Kevin Gonyea The Canadian economy is built on a foundation of small businesses, and contrary to some suggestions, small business owners and operators who accept credit cards do …