Greg Shepard, CEO of AffiliateTraction, explained why the effort is unique within the affiliate channel, “While many outsourced program managers try to work with existing affiliates in their own country, we are proactively looking for opportunities to help develop affiliates so they may extend their reach both domestically and internationally. This means we are in the business of leveraging partnerships to develop the affiliate channel as a whole so that performance-based marketing captures a larger portion of overall online business.”
The effort is part of an internal project at AffiliateTraction to create powerhouse affiliates in emerging markets. Many of these affiliates have developed a relationship with AffiliateTraction in local markets that enables the agency to secure placements on the performance of sales rather than payment for traffic through CPM (cost per thousand impressions) or CPC (cost per click). These unique partnerships are then carried over into new markets to help develop the affiliate channel as a primary means of paying for advertising; a major boon to brands and retailers looking to reduce risk while limiting up-front costs.
Savoo.ca praised AffiliateTraction’s ability to assist in quickly developing the new site, “Working with AffiliateTraction Canada has been a truly valuable experience. They’ve fast-tracked partnerships with top Canadian merchants managed through their services. Their valued insight has been extremely helpful, and we look forward to a long standing partnership.”
In addition to providing Canadian merchants, AffiliateTraction was able to give valuable advice based on their own experience expanding into the Canadian space. As a result of the effort, AffiliateTraction clients have seen rapid growth from Savoo.com placements. In just four months, the revenue generated for AffiliateTraction clients through Savoo.com increased five fold. Of its multiple international Savoo sites, Savoo.ca is now among the top-ranked in terms of revenue generation to date.
AffiliateTraction has placed some of their top Canadian clients in Savoo.ca, including Home Depot Canada, Wholesale Furniture Brokers, Cosmo Music, SoftMoc, Ardene, Nygard, Mint, French Connection, Marks, Canada Post, Bench, WagJag, SportChek, Go Gear, and IceJerseys.
Ian Francis, CRO and Managing Director of AffiliateTraction’s Toronto office, elaborated on the importance of AffiliateTraction’s initiative, “Though we started in the U.S., one of our main focuses has been to understand the local markets in which we are expanding. To do so, we have offices with boots on the ground staffing locals who understand the culture and business environment of each country. Countries like Canada have a lot to learn from the U.S. market, but it can’t be stressed enough that our differences must also be taken into consideration. We are helping affiliates understand the business environment, culture, and practices that will help them succeed in other markets. This helps them, our clients, and ultimately our local branch to succeed. It’s a major win for all parties involved.”