Direct Marketing

Naked Lime now offers digital advertising and web services for automotive retailers in the U.S. and Canada KETTERING, Ohio and MISSISSAUGA, Ontario — After years of success in serving U.S. automotive retailers with data-driven, fully managed digital marketing, advertising, and web services, Naked Lime Marketing now has launched services for the Canadian …

PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …

Inflatable, on-demand packaging can help companies meet rising e-commerce demand Creates right-sized packages that help reduce freight costs, minimize waste Specially designed cushion bubbles help ensure outstanding product protection PRESS RELEASE: CHARLOTTE, N.C. — Sealed Air Corporation today announced that its “unpoppable” Bubble Wrap® IB protective packaging solution is now …

PRESS RELEASE: MONTREAL — Yellow Pages Limited announced today that it will acquire JUICE Mobile , a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and …

PRESS RELEASE: TORONTO –– American Express Canada has been recognized for its world-class service, winning the Service Quality Award of Excellence for its omnichannel best practices. The award acknowledges the seamless experience American Express customers have using multiple contact channels. “At American Express, our customers will always be at the cornerstone …

Study shows Canadian half-hourly media consumption including social media, search, Netflix, Apps and gaming PRESS RELEASE: Toronto, ON — RealityMine, a leading global provider of mobile market research technologies and consumer analytics, in partnership with Ipsos Corp. MediaCT, today shared data from Touchpoints Canada 2015 – the most comprehensive analysis of …

Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …

Concerns about security slow mobile payment adoption, but use of digital tech still growing PRESS RELEASE: TORONTO, ON — While recent hacks and data breaches of  government agencies and financial websites have intensified public concerns about data privacy and security, a new study from SAS, “Mobility, Vulnerability and the State …

WATERLOO, Ontario — OpenText, a global leader in Enterprise Information Management (EIM), today announced the extension of a global reseller agreement with SAP, whereby SAP will resell the SAP Hybris Digital Documents application by OpenText. SAP Hybris Digital Documents helps customers digitally transform their businesses and go beyond traditional CRM with a …

  If you believe that 2016 is “the year” for mobile marketing, you’re wrong. If you’re working with an agency that has recommended that you look into mobile marketing in 2016, they are wrong too. 2016 is not the year for mobile. That year has passed. First, let’s talk about …