Loblaw Companies, Imperial team up on points
BRAMPTON–Loblaw Companies Limited and Imperial are teaming up to allow PC Optimum members to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations. “We introduced the PC Optimum program to …
New analytics engine delivers fast intelligence from customer interactions
Orlando, FL – March 13, 2018 – CallMiner’s award-winning speech and customer engagement analytics provider has made “significant enhancements” to its cloud-based customer engagement analytics platform, CallMiner Eureka, to increase speed to intelligence, reliability, and scaling capabilities. CallMiner has witnessed a rapid increase and changing demand in the customer interaction …
Loblaw works with Eagle Eye to power the PC Optimum program
New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …
Five Traits of Customer-Obsessed Companies
by Mandeep Singh Kwatra, VP of Solutions and Capabilities and CX Strategy Services Leader, HGS Today’s customers evaluate a company on the experience that they receive. The entire sales cycle (pre-sales, purchase, and post-purchase) experience is as important to them as the actual product or service. Today’s multi-tasking customers are …
Canada Post starts the search for a visionary new leader
Ottawa–As expected, Canada Post is now officially on the search for a new president and CEO. The new appointment, when hired, will lead the company and its three subsidiaries, Purolator, SCI and Innovapost. As the largest Crown corporation in Canada, Canada Post provides physical and electronic delivery solutions and services valued …
E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey
Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …
Stephen Thomas Ltd tapped to develop integrated fundraising strategy for Special Olympics Canada
First individual digital giving program launched last month Toronto–After nearly one year of preliminary discussions, Stephen Thomas Ltd (ST) has been tasked with developing an integrated fundraising strategy for Special Olympics Canada (SOC), a national registered charitable organization dedicated to enriching the lives of Canadians with intellectual disabilities through sport. …
2018 Print & Mail Vendor Fair
Plan to attend this Free, All-Inclusive, One-Day Print & Mail Fair Taking place at the Sheraton Parkway North Hotel on April 19, 2018. Register for a seminar and get a bonus. Learn everything you need to improve, enhance and expand your results from marketing campaigns that include all forms of …
Mobile conversion rate equals desktop for first time–survey
New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase Toronto–Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle …
New Nielsen program tracks “behaviour in the digital age”
MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …