The digital revolution in customer care – are you ready?
By Seema Rao Customer care is undergoing a digital revolution. Customers are demanding more ways to engage with organizations. They are demanding faster, more accurate service and they want seamless, connected journeys. 79%1 of consumers say they are more loyal to organizations that are easy and simple to contact, yet …
How CX innovation fuels Moneris’s growth
By Mike Aoki What does it take to stay ahead of the competition for one of Canada’s leading payment processors? “Make Customer Experience (CX) a priority,” says Marc Hollenberg, Vice President, Customer Experience, Moneris Solutions. Moreover, all Moneris employees have a stake in ensuring customers receive the best and the …
Leading marketing automation developments
Affordability, improved experience and features enable companies to utilize MA By Irek Klimczak According to the Email Marketing & Marketing Automation Excellence 2017 report, sponsored by GetResponse, budget, data quality and knowledge (e.g. on how to develop a strategy, use the available tools or create relevant content) were the top …
How best to leverage mobile marketing trends
Customers are mobile and digital. So should marketing. Here’s how By Geoff Linton and Ryan Antooa According to Forrester Research, digital marketing spending in the U.S. will surpass $118 billion in 2018. Four of the top vehicles: paid search, display, on-line and email are growing between 8% – 18% compound …
Harness the power of mobile analytics
Mobile data helps address your key business challenges By Paul Tyndall What would you do if you knew where your customers come from, where they go after they leave your store, or when your best customers tend to visit your location? You might say your loyalty program already tells you …
Put CX leaders in the business driver’s seat
BY PAUL HAGEN AND DIANE MAGERS Today’s enterprises have two choices: Evolve their customer experience (CX) or get left behind. To grasp the depth of the problem, look no further than the retail sector. Last year, roughly 7,000 brick-and-mortar stores closed up shop, according to a report by FGRT, cited …
The future of fundraising is digital
Digital marketing for nonprofits requires message, audience and context focus BY KIM ARSENAULT There is one crucial factor that determines your donor retention rates and engagement when trying to scale success as a non-profit and that is communication. If we look to the future of fundraising, there are many changes …
CMA: How charities can leverage their advantages and methods
Canadian Not-for-Profits (NFPs) are facing growing demands for their services. These organizations are always looking for more support, but with an increasingly informed donor-base, NFPs need to utilize all of the resources at their disposal and change the way they appeal to Canadians to achieve their goals. Engaging effectively through …
Marketing & Fundraising: mixing the ultimate gin & tonic
BY MAEVE STRATHY Imagine you are a fundraiser going into a meeting with marketing and they have a BIG IDEA. It’s a good one. And then they say, “You can fundraise with this, right?” This is definitely not what we would call integration of marketing and fundraising. But it’s what …
Mail less, raise more
BY STEVE FALK Here are some industry slogans you won’t likely see promoted: Drink less wine — a message from local vintners. Keep your old car longer — brought to you by your local car dealers. Use less mobile data as it can wait until you’re home — the cell …