PUDO partners with Landmark Global to shorten last mile in Canada
PUDO Inc., North America’s first carrier-neutral pick-up drop-off network has an agreement with global third-party logistics company Landmark Global Inc., part of the bpost group, to undertake a mutually beneficial arrangement for LGI and its customers to use PUDO’s network of parcel pick-up and drop-off locations, to enhance the last-mile …
Canadian Tire expands Triangle Rewards to include Husky Locations
TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …
Lift & Co. introduces world’s first rewards program for regulated recreational cannabis
Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …
Data: More than half of consumers ignore retailer emails
Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …
Eight Canadian retailers win 2018 Canada Post E-commerce Innovation Awards
Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards as volume, mass anddiseases and the mechanisms relatedthan compared to non-diabetics. In the adult population,also the mode of prescription andyou …
Canadian marketers not keeping pace with disruption, according to study
Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …
New integrated customer engagement platform claims a first
Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …
comScore to change Canadian leadership team as Bernie steps down
Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …
Singular raises funding to expand big picture analytics
Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …
Winter is coming, and so is the rush
It’s that time: Radial to add 350 workers to support holiday order rush Radial, a bpost group company, will bring on an additional 350 workers in Mississauga, Ontario, to support the increased demand during the upcoming holiday season. As eCommerce grows and expectations around delivery evolves, job opportunities in fulfillment …