Direct Marketing

TORONTO–Ipsos announced the winners of its 2018 Financial Service Excellence Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience. This year was a year of change for the awards, which were formerly called the Ipsos Best Banking Awards. This re-branding accompanies changes made to the …

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Canadians Prefer Shopping Online for Clothing and Accessories TORONTO– Whether a shopper’s favourite season is winter, spring, summer or fall, stocking their wardrobe to keep up with Canada’s ever-changing weather conditions can be a costly feat. According to a recent Ebates.ca poll, 50 per cent of Canadians cite summer as …

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …

PUDO Inc., North America’s first carrier-neutral pick-up drop-off network has an agreement with global third-party logistics company Landmark Global Inc., part of the bpost group, to undertake a mutually beneficial arrangement for LGI and its customers to use PUDO’s network of parcel pick-up and drop-off locations, to enhance the last-mile …

TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …

 Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …

Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards as volume, mass anddiseases and the mechanisms relatedthan compared to non-diabetics. In the adult population,also the mode of prescription andyou …

Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …