Direct Marketing

CAMBRIDGE, UK–Third Light has released a significant update to its digital asset management (DAM) software, Chorus, to deliver a complete collaborative DAM solution for creative teams. The update includes groundbreaking features designed to connect teams working remotely and facilitate collaborative project cooperation. “This is more than an update;  we almost …

TORONTO, ON–The retail, marketing, and tech event DX3 has gone virtual this year. On Wednesday Oct.21 the DX3 Pulse will feature a variety of online sessions. These include (subject to change): Welcome and Opening Keynote: Future of Retail Post COVID-19, Retailer Perspective. Keynote: Future of Retail Post COVID-19, The Mastercard …

TORONTO, ON—Like many of the contact centres amidst the COVID-19 pandemic the Greater Toronto Area Contact Centre Association (GTACC)’s annual conference is going virtual in 2020. The online event, GTACC 2020 Rising Above CX/EX Leadership Summit, is taking place Thursday November 5, 2020, from 8:30 a.m. to 4:30 p.m. EST. …

TORONTO, ON—Canada is facing the most significant changes to its federal and provincial privacy laws in decades. This will be the theme of CMAprivacy from the Canadian Marketing Association (CMA)’s Morning Event Series, Canada’s premier annual event for marketers on breaking privacy developments, which is taking place virtually on Tuesday …

TORONTO, ON–TikTok has launched its first-ever ad campaign in Canada, “It Starts on TikTok,” which celebrates diversity, trends, stories, conversations and more that are born and celebrated on TikTok and explode in popularity, delivering cultural and social impact on and off-platform. This multi-channel campaigns span social, digital media, out-of-home, and linear TV …

TORONTO, ON–Anticipation is brewing for the November 2020 launch of double shot, 1Milk2Sugars’ new influencer and talent management company designed to promote a more culturally diverse and inclusive digital landscape. double shot was conceptualized in 2018 by 1Milk2Sugars founder and president, Priya Chopra, when she recognized a fundamental lack of …

New initiative to help businesses transition to online marketing throughout COVID-19 pandemic TORONTO, ON–Royaltie.AI, the Toronto-based all-in-one AI-powered marketing platform, is introducing new “pay what you can” pricing to support small business owners worldwide, making it easier for them to transition their business to marketing online and continue working remotely …

SINGAPORE–Mystifly, a leading global airfare shopping and retailing marketplace, has seen its new-generation airline retailing and shopping API platform, Airline Shopping and Retailing Hub (ASR1.0), take flight. With the introduction of the Branded Fares feature and supporting ancillary product sales, the Mystifly API platform is a one-stop-shop for all airline …

OTTAWA, ON—Canadian banks have done a reasonably good job in resolving customer complaints. But they need to step up their game when it comes to customer issue escalation. The Financial Consumer Agency of Canada (FCAC) has released the results of its review of banks’ procedures for handling consumer complaints and …

WATERLOO, ON–Descartes Systems Group, which offers logistics-supporting software, has acquired Peoplevox, which provides eCommerce warehouse management solutions (eWMS). Both companies’ product sets are delivered on-demand through the cloud. Headquartered in the U.K., Peoplevox serves direct-to-consumer eCommerce customers globally. Peoplevox’s eWMS and eCommerce fulfillment solutions help them seamlessly connect to webshop …