CPRS National announces winners of 2021 Awards of Excellence
TORONTO, ON–National Awards Ceremony on Sept. 23. Gold, silver and bronze award winners were revealed during the annual event, which celebrates the best work in Canadian public relations and communications, on the final day of the 2021 CPRS National virtual conference, Cultivate 2021. A record number of award recipients were …
Drone Delivery Canada Announces Update on Successful Condor Testing
TORONTO, ON–Drone Delivery Canada Corp. has successfully completed further testing of the Condor drone at the Foremost UAS Test Range, in Foremost, Alberta, Canada. The company says the tests related to cold-weather performance, wind performance, cargo-area temperature profiles, long-duration flight testing, aircraft attitude and position controller tuning, autonomy, and autonomous …
IBM, Air Canada Partnered to Transform Aeroplan
MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …
Moneris Intros Campaign-Specific Analysis in Offlinx
TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature. Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …
Easier Cross-Border eCommerce: PUDO, Frontier Distributing partner on 3PL
TORONTO, ON—Cross-border eCommerce, particularly returns promises to be easier as a result of a new agreement between PUDO and Frontier Distributing of Fort Erie, ON and Buffalo, NY. It will utilize Frontier’s warehouse space and customs-clearing expertise to expedite eCommerce parcel traffic, most particularly returns, crossing the Canada-U.S. border in …
RYU Apparel Partners with BEI on Branding, Placement
VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …
Salesforce Introduces Service Cloud Workforce Engagement
SAN FRANCISCO, CA—Salesforce.com has introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product that will help service leaders organize their entire workforce from anywhere and distribute the right work to the right contact centre agents based on skills and service channel. With COVID-19, contact centres are dealing with …
YouTube Takes Top Media and Entertainment Spot: MBLM Study
NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …
New Tims It Forward on Tim Hortons App
TORONTO, ON–Registered Tims Rewards members can now use points in their account to give select Tim Hortons menu items to family and friends through the new Tims It Forward feature available via the app or website. Registered Tims Rewards members will not only be able to surprise loved ones with …
Kount Partners With Snowflake
BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …