Direct Marketing

Retail Council of Canada’s prestigious recognition reflects retailers’ most significant innovations during a period of unprecedented change TORONTO, ON–Over the last year, retailers across Canada have continued to demonstrate remarkable leadership and have implemented important innovation. Fifteen of those retailers took home top accolades tonight at the 2022 Excellence in …

Customers will also be able to order from their favourite Loblaw Companies retail stores for delivery from the DoorDash Marketplace app TORONTO, ON–DoorDash, Inc. and Loblaw Companies Limited announced a collaboration that will bring a new and innovative grocery delivery service to customers in Canada. Starting this August, PC Express™ …

By Rashida Salahuddin The need for more corporate responsibility has evolved for today’s corporations and the next generation of business leaders in the form of environmental, social and governance (ESG). Investors, activists, and regulators are now requiring proactive, community-structured commitment and accountability that is designed to step above shareholder returns. …

In 2005, the Norwegian printer Sappi produced a special report on the role and effectiveness of print and direct mail in the marketing mix. Reading this report again, and reading what some of the world’s most successful and recognized marketing and advertising leaders said about direct mail, resonated as a …

An Interview with Chad White, Head of Research, Oracle Marketing Consulting By Stephen Shaw It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, …

By Michael Brooke In 2021, Parker Printing and Pad celebrated its 75th anniversary. For many decades, the company was satisfied being a small and reliable printer. According to the founder Fred Parker Sr.’s granddaughter, Janis Parker, Fred’s motto was “bigger isn’t always better – it’s just bigger.” Janis grew up …

By Shannon Craig It’s no surprise that charities have had a rough ride since the start of the pandemic. It started with the cancellation of critical in-person fundraising events, leaving charities scrambling to make up for lost revenue. Some charities were forced to quickly pivot programs and services online, while …

AIIM Secures Growth Investment from Vegvisir Capital Avant Imaging & Integrated Media Inc., a provider of omni-channel marketing communications solutions, has secured a majority growth investment from Vegvisir Capital, a firm that invests in growing B2B technology companies. The investment will support the Company’s expansion plans which includes augmenting its …

TORONTO, ON–New research from York University’s Schulich School of Business shows that consumers tend to prefer less expensive options when they seek to find meaning through the marketplace. The findings are contained in the forthcoming paper, “The Pursuit of Meaning and the Preference for Less Expensive Options”, which will be …

Global eCommerce fraud protection leader ClearSale has released its annual report on trends in online consumer attitudes and behaviors. The report illustrates the profound changes the pandemic has made to global eCommerce and offers retailers a roadmap to improving customer experience, fraud-control processes and ability to build long-term customer relationships. …