8 Digital Marketing Trends to Watch in 2023
By Azeem Adam The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able …
Business to Business in 2023
Content is King: What Does it Mean? By Gabriella Ciaccio We’ve said it before and we’ll say it again: content is king! But “content” can mean a lot of things and go in a lot of different directions. These B2B content marketing trends will reveal what’s working and what’s not …
The Customer Experience Gap
An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy By Stephen Shaw You hear it practically everywhere these days — the mantra, We Put Customers First. A claim every business now believes it needs to emphatically declare. It shows up in corporate mission statements. On wall posters. In …
The Young Affluent: Tips to Capture Their Potential
By Lyra Hankins Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime value, and long-term ROI. Businesses that focus on marketing to young audiences are making a strategic investment in developing new relationships. They hope these relationships will turn into long-term …
The 10 Rules of Growth
Empirical research reveals what it takes to generate value-creating growth today By Chris Bradley, Rebecca Doherty, Nicholas Northcote, and Tido Röder One of the surest signs of a thriving enterprise is robust and consistent revenue growth. That has not been easy to accomplish over the past 15 years. Corporate growth …
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
By Stephen Shaw As a nation, we often describe ourselves in terms of what makes us different. English versus French. East versus West. Affluent versus poor. Urban versus rural. Elites versus working class. Progressives versus conservatives. But those differences are never quite as stark or binary as they appear. We …
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
By Nancy Sansom In an environment of economic and geopolitical uncertainty, companies recognize now more than ever that the customer is the lifeblood of the business. Innovation and efficiencies on business processes matter very little when the customer experience (CX) is left out of the equation. CMOs like me know …
Talking Points September 2022
Toronto-based marketing communications agency joins global movement to reimagine the future of work-life balance. Leading Canadian marketing communications agency PRAXIS is delighted to announce that the agency will be participating in a global pilot to test the viability of a four-day work week for its employees. The six-month pilot program …
Who Needs Marketing Anymore?
By Stephen Shaw Marketing is in crisis. No longer respected by corporate chieftains as a strategic function, it has been demoted to simply making ads. The only way for marketing to stage a comeback is to become a difference maker once again. There was a time when people never thought …
Sustainable Digital Infrastructure: Modernizing Financial Institutions
By Andrew Eppich Financial institutions in Canada and around the world are facing increased pressure to transform their offerings and systems to remain competitive and relevant with quickly evolving customers. Additionally, with continued pressure from rapidly evolving regulations, increased competition and the financial impact of the COVID-19 pandemic, the banks, …