Direct Marketing

By Todd Hoover Your financial services firm serves a wide range of consumers, each with varying financial needs and goals. But not all consumers offer the same potential for your brand. Especially when consumers face inflation and economic uncertainty, like many are currently. In fact, about 20 percent of households …

By Stephen Shaw For thirty years the Air Miles Reward Program has ruled the skies in Canada. Its familiar blue membership card can be found in the wallets of roughly 10 million Canadians. But in recent years Air Miles has lost altitude. Several high profile sponsors have exited the program, …

By Jon Purther As we continue to move into an increasingly digital world, we are seeing major shifts in payment trends. These shifts are driven by consumers’ changing expectations, behaviours and needs – and are facilitated by payment innovation and evolving technologies. One of the most prominent trends in Canada …

How payments continues to drive in-store shopping, loyalty programs, and insights to shape, grow retail ambitions for 2023 and beyond When you expect the unexpected, you can set your business up to weather turbulent times. If the past few years of the global pandemic have done anything, they’ve proven that …

Have marketers lost their ability to future-proof their budget? By Mo Dezyanian Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages, especially when it comes to budgets. Most importantly, it revealed how …

By Bastin Gerald In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method has created a paradigm shift in how marketing agencies can measure success, …

By Stephen Shaw Practically every corporate boss these days has it on their to-do list — coming up with a business purpose beyond making money. Most of the time they feel it’s a bit too touchy-feely an assignment when the only thing they really care about — what they get …

By Jill M. Speirs Genuine customer experiences are now possible — but only if the right technology is deployed for the right reasons. The marketing technology industry is over 30 years old, and while it is delivered major benefits to businesses, marketing teams continue to struggle with the same three …

How Marketers Can Move from the Proxy of KPIs to ROI By Are Traasdahl Programmatic advertising, where I spent a significant amount of time in my career, now accounts for 85 percent of all digital ad spending. It’s hard to imagine how marketers lived without it: automating media buys in …

TORONTO, ON–The AIR MILES Reward Program, Canada’s most recognized loyalty program, announces a multi-year contract renewal with Shell Canada, an integrated energy company, and original Partner of the AIR MILES Reward Program. AIR MILES collectors earn Reward Miles for automotive fuel, convenience retail and car wash purchases made at participating …