U.S. Direct Mail Is Up: Is Your Volume Growing, Too?
By Heidi Tolliver-Walker So much has been said about the declines in the volume of direct mail. As the volume in the mailbox has decreased, however, much is also being made about the direct mail’s increase in effectiveness when it does arrive. What do the latest statistics say? They say …
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
By Jeremy Simpson In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs, have emerged as a growing force. eMarketer reporting expects 15.3 percent growth in Canada retail media this year, which is outpacing global …
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
Jon Picoult is a renowned expert on customer experience and the author of “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans”. By Stephen Shaw You would think by now that just about every company would have accepted the necessity to deliver an exceptional customer …
From Raw Data to Real Profits: A Primer for Building a Thriving Data Business
By Ari Libarikian, Kayvaun Rowshankish, Markus Berger-de León, and Vishnu Kamalnath Building a profitable data business hinges on having not just the right data but also a business model and enterprise capabilities to support it. Almost two centuries ago, Lewis Tappan and John M. Bradstreet illustrated the potential for turning …
How Data Insights Power Customer Experience in Entertainment
Courtesy Info-Tech Research New insights from Info-Tech Research Group highlight the importance of adopting an Exponential IT mindset to meet the evolving demands of fans and capitalize on new business opportunities in the sports and entertainment sector. A recently published guide from the research and advisory firm outlines how sports …
Ten Burning Problems With Loyalty Programs You Need to Fix
If you have one of the 10 problems with loyalty programs listed in this article, then it’s time to course correct and steer towards success By Zsuzsa Kecsmar Running a loyalty program is a long-term endeavor with lots of ups and downs along the way. Still, sometimes you might feel …
What It Takes to Rewire a CPG Company to Outcompete in Digital and AI
By Abdul Wahab Shaikh and Shruti Lal, with Hannah Mayer and Spurthi Gummadala Answering six specific questions holds the key to successful digital and AI transformations for CPG companies. There’s a race on to capture value from digital and AI, and consumer packaged goods (CPG) companies are in danger of …
Eight Reasons Direct Mail is More Effective than Email Marketing
By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile? However, the latest …
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health”. By Stephen Shaw Why do people make the buying choices they do? That simple question has preoccupied marketing researchers for more than half a century now. They’ve sought to understand what goes …
Watching the Skies: Tech Developers Pioneering AI Tools Revolutionize Future Productivity and Logistics
Staff How we embrace this surging adoption of artificial intelligence (AI) in the economy of the future remains up for debate. Already, we’re seeing the impact of AI adoption in the workplace, in culture, and in finance, but it won’t end there. According to Goldman Sachs, AI is showing “very …