Disruptive TechnologyMay 2018 Issue

Transforming visual communications with responsive design advances

By Paul Vincent The release of the first iPhone in 2008 and iPad in 2010 sparked massive growth in smartphone and tablet usage. This left web designers with a major challenge. Websites were designed for desktop, often with a one-size-fits-all approach. How would web design adapt to these new smaller …

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Disruptive TechnologyMay 2018 Issue

Revolutionizing marketing with merging Big Data, AI and blockchain

Disruptive transparency-driven “democratized data” methodologies promise more accurate, accessible and economical direct marketing By Adam Mittelberg One of the biggest challenges marketers face is customer acquisition and retention. The key to both strategies is possessing the critical data that can help communicate effectively with the highest qualified contact possible and …

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Applied AIMay 2018 Issue

Reinventing customer service with AI chatbots

By Michael J. Martin Not long ago, chatbots were fairly basic. They were programmed to perform specific tasks, responding to straightforward command scenarios where information revolved around single turns. Many chatbots were used as online or search pop ups and could send only simple messages like “How can I help …

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Applied AIMay 2018 Issue

Enabling productive B2B marketing with human-assisted AI

This method can also spot revenue leaks By Caroline Japic If a unified view of the customer is important in consumer businesses, it’s even more crucial in business-to-business (B2B), where the relationship is everything. It’s harder to achieve, too, in a world where negotiation dominates sales interactions and relationships are …

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Applied AIMay 2018 Issue

Flipping your AI on-switch

By Paul Roehrig       Marketing is at the front line of the AI revolution (surprise!) Marketers know artificial intelligence (AI) and digital technologies are impacting their work. The list of responsibilities is longer. The budgets are tighter. The opportunities are growing (but so are the risks). You have …

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Applied AIMay 2018 Issue

How will AI and Machine Learning impact direct marketing?

By Nick Sleeth From everything we hear and read today, it sounds like and artificial intelligence (AI) and machine learning (ML) are going to make data more insightful and actionable. But the reality is that AI and ML are very complex and expensive technologies to leverage, if you include all …

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May 2018 Issue

Retail’s future: complementary online and offline experiences

By Michael Phillips Take a walk through a nearby mall (if it’s still open) and you’ll notice the obvious: retail is in free fall. And while there are many reasons for the crisis—online commerce, shifting consumer behaviour and poor in-store experiences, to name a few—there is also a solution. That …

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Gifts & RewardsLoyalty

Air Miles expands partnership with Samsung Pay for points

Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles …

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Data AnalyticsEngagement & Analytics

Opinion: Three Ways Analytics Tools Drive CX Transformation

by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …

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FulfillmentOperations and LogisticsUncategorized

Walmart Canada to build $175 million state-of-the-art fulfillment centre in Surrey, BC

Fulfillment centre will provide fresh and frozen grocery items to 60 stores within British Columbia; Facility to feature state-of-the-art technology, with focus on sustainability and zero-waste SURREY, BC–Walmart Canada has announced plans to invest more than $175 million to build a new 300,000 square foot, high-tech, state-of-the-art fresh, frozen grocery facility …

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