Gifts & RewardsLoyalty

Canadian Tire expands Triangle Rewards to include Husky Locations

TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …

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LoyaltyRetail

Lift & Co. introduces world’s first rewards program for regulated recreational cannabis

 Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …

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Email MarketingIndustry Trends

Data: More than half of consumers ignore retailer emails

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study …

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E-commerceIndustry News

Eight Canadian retailers win 2018 Canada Post E-commerce Innovation Awards

Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards. In categories that celebrate omni-channel strategies, online innovation, customer engagement and community initiatives, the winners – which range from large …

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Disruptive TechnologyIndustry Trends

Canadian marketers not keeping pace with disruption, according to study

Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …

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Contact ManagementEngagement & Analytics

New integrated customer engagement platform claims a first

Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …

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AdvertisingIndustry News

comScore to change Canadian leadership team as Bernie steps down

Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …

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Applied AIData AnalyticsEngagement & Analytics

Singular raises funding to expand big picture analytics

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …

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FulfillmentHoliday Marketing

Winter is coming, and so is the rush

It’s that time: Radial to add 350 workers to support holiday order rush Radial, a bpost group company,  will bring on an additional 350 workers in Mississauga, Ontario, to support the increased demand during the upcoming holiday season. As eCommerce grows and expectations around delivery evolves, job opportunities in fulfillment …

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Industry News

SSI’s Data Now on Single Platform

Data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of …

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