Digital

Media Glance Launches New Website to Increase Offerings in Digital Marketing

Media Glance, a renowned digital marketing provider in Toronto, Ontario, has recently launched a new website to increase the offerings for its customers TORONTO–Leading pioneers in the field of digital marketing and advertising, Media Glance, have recently announced the release and launch of their new website. Media Glance is a …

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AdvertisingRetail

Signatures Unveils New Brand Identity

OTTAWA–With its sights set on celebrating 40 years in Canadian craft, Signatures today unveiled a completely transformed visual identity. For the first time in its history, the Canadian handmade marketplace leader will unify all 20 of its shows under one singular brand. Fans can immediately experience the new look on …

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FulfillmentMailing Logistics

Drone Delivery Canada launches state of the art commercial operations center in Vaughan, Ontario

TORONTO–Drone Delivery Canada will be launching its commercial operations in a 16,000 square foot facility located in Vaughan, Ontario Canada as commercial operations commence in 2019. “We are fully engaged in commencing commercial operations and require a robust operations center to house ‘mission control’ to oversee the flight of our …

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Industry NewsRetail

BrandSpark International’s 2019 Best New Product Award Winners Announced

Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the …

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Industry TrendsMobile Marketing

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …

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AdvertisingIndustry NewsMarketing Research

Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1

Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …

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E-commerceMarketing ResearchPayments

Half of U.S. Shoppers Abandon the Retailer After Experiencing Credit Card Fraud–Survey

48 Percent of Households with an Annual Income of $1 Million or More Admit to Reporting Legitimate Purchases as Fraudulent Riskified, the leading solution for eCommerce fraud prevention and revenue capture, today released its first annual Shopping and Fraud Behavior Report of US consumers, which details the findings from a …

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Loyalty

Carrot Rewards is going global

Partners with UK Government Carrot Rewards, the Canadian startup that has revolutionized wellness promotion and positive brand engagement is now spreading its wings across the globe. Carrot Rewards today announced a partnership with the British government to replicate Carrot’s popular rewards app on the other side of the Atlantic and …

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DigitalIndustry TrendsSector Report

In Asia, digital remains key focus for most industries in 2019 but challenges remain, finds Frost & Sullivan

New security reality is leading to heightened concern over privacy and security SINGAPORE–More and more enterprises are looking towards new technologies such Machine Learning & Artificial Intelligence, Edge Computing, Software Defined in their push towards digital transformation. However, technological challenges such as cybersecurity, disparate configurations and application centricity still remain. …

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Content MarketingIndustry News

Argyle expands across Canada in deal with ChangeMakers & Context

With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …

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