DigitalIndustry TrendsMarketing Research

Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

Holiday MarketingOperations and LogisticsRetail

Is customers’ stress of holiday shopping costing you sales?

Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …


Lowe’s adds personalized cash back loyalty program

LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across …

Marketing ResearchOperations and Logistics

Momentum builds for Canadian Research Insights Council, new industry association

Interim board announces organization’s name; takes concrete steps to formalize TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim Board have …

Customer ServiceFinancial Services

Ipsos Announces Winners of 2018 Financial Service Excellence Awards

TORONTO–Ipsos announced the winners of its 2018 Financial Service Excellence Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience. This year was a year of change for the awards, which were formerly called the Ipsos Best Banking Awards. This re-branding accompanies changes made to the …

Content Marketing

Tech innovator joins Canadian content marketing agency

TORONTO–AdvisorStream is pleased to announce the appointment of U.S. financial services technology innovator Edmond Walters to its board of directors. AdvisorStream is one of the fastest growing marketing automation SaaS platforms for financial advisors in North America – leveraging its proprietary real time content curation process, digital communication platform and …

E-commerceIndustry Trends

Poll reveals what clothing Canadians are purchasing online vs. in-store

Canadians Prefer Shopping Online for Clothing and Accessories TORONTO– Whether a shopper’s favourite season is winter, spring, summer or fall, stocking their wardrobe to keep up with Canada’s ever-changing weather conditions can be a costly feat. According to a recent poll, 50 per cent of Canadians cite summer as …

Email MarketingIndustry Trends

Cyber Monday emails sent day-of drive higher conversions despite spike in email volume

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …

E-commerceOperations and Logistics

PUDO partners with Landmark Global to shorten last mile in Canada

PUDO Inc., North America’s first carrier-neutral pick-up drop-off network has an agreement with global third-party logistics company Landmark Global Inc., part of the bpost group, to undertake a mutually beneficial arrangement for LGI and its customers to use PUDO’s network of parcel pick-up and drop-off locations, to enhance the last-mile …

Gifts & RewardsLoyalty

Canadian Tire expands Triangle Rewards to include Husky Locations

TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …