Email Marketing

Firm Aims to Make Pre-GDPR Data Legal, Compliant

Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …

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AdvertisingDigital

New Registry Requirements for Political Ads on Online Platforms

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

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Cannabis MarketingIndustry News

Geyser Brands Appoints London-Based Agency Brandeavour for Geyser, Subsidiaries’ Brand

Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc.  has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …

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Industry NewsMarketing Research

Insights Association comes to Canada

Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …

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Data AnalyticsIndustry News

Publicis Groupe will acquire Epsilon business for $3.95 billion

Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …

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Data AnalyticsTargeting and Acquisition

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

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Industry TrendsMarketing Research

Survey: 85 Per Cent of Creative Managers in Canada Say Their Companies Are Transparent About Pay

Increased productivity is the biggest benefit, according to employers Most advertising and marketing managers feel comfortable sharing salary information with colleagues and contacts outside their organization Companies and employees in the Canadian creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than …

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Industry News

AMA Toronto reboots Canada’s Marketing Hall of Legends

Expanded MHOL program launching for 2019/20 Toronto–The Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, is rebooting Canada’s Marketing Hall of Legends (MHOL) to better honour the industry’s most outstanding leaders and build business excellence within the profession. The association, is launching an …

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Industry TrendsNon Profit

Canada’s non-profit sector continues to grow

Larger percentage of GDP and more employees, but community organizations showing declines New data about the charitable and nonprofit sector by Statistics Canada shows that charities and nonprofits accounted for 8.5% of Canada’s Gross Domestic Product (GDP) in 2017. This is equivalent to $169.2 billion of value added to the …

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Data AnalyticsList BusinessTargeting and Acquisition

Melissa Offers Insight on a Healthy Data Lifecycle

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

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