Capital One launches new Smart Rewards Mastercard
New card furthers Capital One’s commitment to help Canadians succeed with credit in the long term TORONTO, ON–Capital One Canada, the financial institution that has helped more than 4 million Canadians with access to credit, is introducing the new Capital One Smart Rewards Mastercard – the only Canadian credit card …
Walmart Canada launches Live Better U Canada
TORONTO, ON–With a commitment to ensuring their associates have the skills needed for the future, Walmart Canada announced they will cover the cost of tuition, books, and course fees for associates through its Live Better U (LBU) education program. This program marks a $50 million investment over the next five …
HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS
Hudson’s Bay Rewards can be earned and redeemed at both Hudson’s Bay and Zellers TORONTO, ON–Hudson’s Bay relaunched Hudson’s Bay Rewards, with a new app that brings together the best of customer loyalty programs in a new, fun and valuable Rewards experience. The Hudson’s Bay Rewards app delivers exclusive offers …
Bumble campaign shows kindness is most important quality in potential partner
Bumble Launches New Kindness Campaign with Actor Adam DiMarco TORONTO, ON–Bumble, the women-first dating and social networking app, launched a global campaign titled Kindness is Sexy featuring new content with Canadian actor Adam DiMarco. The partnership comes at a time when nationwide, singles are more focused on kindness as a …
Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena
By Richard Schenker Tim Hortons’ announcement this week of their re-entry into the financial services sector is not surprising. For quite a while now, they have been publicly seeking to hire a team for this endeavour. This is not Tim Hortons’ first bite into the financial services arena. Back in …
Tim Hortons introduces new Tims Credit Card
TORONTO, ON–The Tims Credit Card is a Mastercard, powered by Neo Financial™. It has no annual fee and earns Tims Rewards Points everywhere customers shop, with up to 5 points per dollar on most gas, groceries and transit purchases, and up to 15 points per dollar when customers use the …
Aeroplan, Parkland Join Together to Launch New Loyalty Partnership
Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …
Aeroplan Wins Top Honors in Canada’s Choice Travel Loyalty Awards
Air Canada program tops every category it entered, winning five top finishes MONTREAL, QC–Air Canada’s Aeroplan loyalty program had a strong showing at this year’s Canada’s Choice travel rewards, where Canadians are invited to name their favourite loyalty programs and credit cards in Canada. Aeroplan and its credit card partners …
CIO Strategy Council Publishes National Standard for Data-Driven, Consumer Directed Finance
OTTAWA, ON–The CIO Strategy Council announced a new National Standard of Canada on consumer directed finance. CAN/CIOSC 110-1: 2022 specifies minimum requirements for planning, designing, developing, implementing, maintaining, and improving the customer experience surrounding access to customer banking, transaction, and other financial data from bank and non-bank financial institutions. The …
AIR MILES to become first brand-agnostic loyalty program of the Metaverse
New strategic partnership model provides unique opportunity for Canada’s original coalition loyalty program to expand its reach and create innovative new solutions for brands and consumers alike in a Web3 universe TORONTO, ON–The AIR MILES® Reward Program has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty …