Subway Introduces MVP Rewards, New Loyalty Program with More Points
Sandwich lovers across North America will feel like an MVP TORONTO, ON–Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning …
GO Hits a Home Run with Jays Fans in Latest Ad Campaign
TORONTO, ON–GO Transit teams up with Toronto Blue Jays fans to help create their latest ads, promoting the bond between GO Transit and the Toronto Blue Jays. Last month, GO Transit invited Blue Jays fans to step up to the plate and share their “GO Jays” signs, with the promise …
Capital One launches new Smart Rewards Mastercard
New card furthers Capital One’s commitment to help Canadians succeed with credit in the long term TORONTO, ON–Capital One Canada, the financial institution that has helped more than 4 million Canadians with access to credit, is introducing the new Capital One Smart Rewards Mastercard – the only Canadian credit card …
Walmart Canada launches Live Better U Canada
TORONTO, ON–With a commitment to ensuring their associates have the skills needed for the future, Walmart Canada announced they will cover the cost of tuition, books, and course fees for associates through its Live Better U (LBU) education program. This program marks a $50 million investment over the next five …
HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS
Hudson’s Bay Rewards can be earned and redeemed at both Hudson’s Bay and Zellers TORONTO, ON–Hudson’s Bay relaunched Hudson’s Bay Rewards, with a new app that brings together the best of customer loyalty programs in a new, fun and valuable Rewards experience. The Hudson’s Bay Rewards app delivers exclusive offers …
Bumble campaign shows kindness is most important quality in potential partner
Bumble Launches New Kindness Campaign with Actor Adam DiMarco TORONTO, ON–Bumble, the women-first dating and social networking app, launched a global campaign titled Kindness is Sexy featuring new content with Canadian actor Adam DiMarco. The partnership comes at a time when nationwide, singles are more focused on kindness as a …
Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena
By Richard Schenker Tim Hortons’ announcement this week of their re-entry into the financial services sector is not surprising. For quite a while now, they have been publicly seeking to hire a team for this endeavour. This is not Tim Hortons’ first bite into the financial services arena. Back in …
Tim Hortons introduces new Tims Credit Card
TORONTO, ON–The Tims Credit Card is a Mastercard, powered by Neo Financial™. It has no annual fee and earns Tims Rewards Points everywhere customers shop, with up to 5 points per dollar on most gas, groceries and transit purchases, and up to 15 points per dollar when customers use the …
Aeroplan, Parkland Join Together to Launch New Loyalty Partnership
Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …
Aeroplan Wins Top Honors in Canada’s Choice Travel Loyalty Awards
Air Canada program tops every category it entered, winning five top finishes MONTREAL, QC–Air Canada’s Aeroplan loyalty program had a strong showing at this year’s Canada’s Choice travel rewards, where Canadians are invited to name their favourite loyalty programs and credit cards in Canada. Aeroplan and its credit card partners …