Manulife, Aeroplan to Give Canadians Access to Rewards in First-of-its-Kind Canadian Partnership
Manulife becomes first Group Benefits Provider in Canada to offer Aeroplan Points to members to encourage and reward activities that support better health and wellness TORONTO, ON– Manulife, one of Canada’s leading insurance providers, and Aeroplan, Canada’s premier travel loyalty program, are excited to announce a new, multi-year loyalty partnership. …
Plusgrade, LifeMiles Partner to Deliver Enhanced Revenue Streams
LifeMiles will leverage Plusgrade’s decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members MONTREAL, QC– Plusgrade, a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline …
Strategic Communicators Have More Influence, More Pressure to Drive Business Growth, Report Finds
CHICAGO, IL and TORONTO, ON–Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines …
Thinkific Fuels Growth of Enterprise Platform for Customer Education
Over 20 newly launched Plus features designed to help businesses leverage the power of customer education to fuel their growth and reduce customer churn VANCOUVER, BC–Thinkific Labs Inc. , a platform for creating, marketing, and selling online learning products, today announced a suite of new features to support business users …
Wishpond Files Patent for AI Enabled Virtual Representative
Wishpond files a utility patent for the innovative technology behind the Company’s groundbreaking SalesCloser AI product that is expected to launch later this year VANCOUVER, BC–Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that the Company has filed a non-provisional utility patent, entitled Virtual …
Average Ransom Payment for Canadian Organizations Jumps to More Than $1 Million,
69 percent of business decision-makers believe that AI technologies have increased the threat level to organizations; 70 percent believe the federal government has a responsibility to do more to help businesses protect themselves against the latest threats. TORONTO , ON–Palo Alto Networks, the global cybersecurity leader, revealed the results of …
Aeroplan-Parkland Partnership Adds 1,100+ New Locations to Earn, Redeem
Aeroplan and JOURNIETM Rewards members can earn at 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations; Members can earn up to 3X the points when they link their Aeroplan and JOURNIETM Rewards accounts MONTREAL, QC–Aeroplan members can begin earning and redeeming points at any of …
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media
In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …
Act-On now includes direct mail as channel
Act-On direct mail channel means US customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors PORTLAND, OR–Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both …
This Year, Fall Back is No Setback with Air Transat
MONTREAL, QC–As part of its Win Back Sunlight activation, Air Transat celebrated last Sunday’s time change in a novel way by asking a seemingly simple question: Why lose an hour of sunlight? On October 30, the airline responded by setting up two digital billboards in Old Montreal and downtown Toronto …