Strategic Communicators Have More Influence, More Pressure to Drive Business Growth, Report Finds
CHICAGO, IL and TORONTO, ON–Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines …
Thinkific Fuels Growth of Enterprise Platform for Customer Education
Over 20 newly launched Plus features designed to help businesses leverage the power of customer education to fuel their growth and reduce customer churn VANCOUVER, BC–Thinkific Labs Inc. , a platform for creating, marketing, and selling online learning products, today announced a suite of new features to support business users …
Wishpond Files Patent for AI Enabled Virtual Representative
Wishpond files a utility patent for the innovative technology behind the Company’s groundbreaking SalesCloser AI product that is expected to launch later this year VANCOUVER, BC–Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that the Company has filed a non-provisional utility patent, entitled Virtual …
Average Ransom Payment for Canadian Organizations Jumps to More Than $1 Million,
69 percent of business decision-makers believe that AI technologies have increased the threat level to organizations; 70 percent believe the federal government has a responsibility to do more to help businesses protect themselves against the latest threats. TORONTO , ON–Palo Alto Networks, the global cybersecurity leader, revealed the results of …
Aeroplan-Parkland Partnership Adds 1,100+ New Locations to Earn, Redeem
Aeroplan and JOURNIETM Rewards members can earn at 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations; Members can earn up to 3X the points when they link their Aeroplan and JOURNIETM Rewards accounts MONTREAL, QC–Aeroplan members can begin earning and redeeming points at any of …
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media
In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …
Act-On now includes direct mail as channel
Act-On direct mail channel means US customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors PORTLAND, OR–Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both …
This Year, Fall Back is No Setback with Air Transat
MONTREAL, QC–As part of its Win Back Sunlight activation, Air Transat celebrated last Sunday’s time change in a novel way by asking a seemingly simple question: Why lose an hour of sunlight? On October 30, the airline responded by setting up two digital billboards in Old Montreal and downtown Toronto …
Environics Analytics Names Anil Arora Special Innovator of the Year
TORONTO, ON–Environics Analytics (EA) announced Anil Arora, the Chief Statistician of Canada at Statistics Canada, as the recipient of its 2023 Special Innovator of the Year award. Anil (left) has been a trailblazer in developing new data approaches and statistical methodologies in Canada for decades. He pioneered moving big data …
Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts
Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …