Aeroplan-Parkland Partnership Adds 1,100+ New Locations to Earn, Redeem
Aeroplan and JOURNIETM Rewards members can earn at 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations; Members can earn up to 3X the points when they link their Aeroplan and JOURNIETM Rewards accounts MONTREAL, QC–Aeroplan members can begin earning and redeeming points at any of …
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media
In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …
Act-On now includes direct mail as channel
Act-On direct mail channel means US customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors PORTLAND, OR–Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both …
This Year, Fall Back is No Setback with Air Transat
MONTREAL, QC–As part of its Win Back Sunlight activation, Air Transat celebrated last Sunday’s time change in a novel way by asking a seemingly simple question: Why lose an hour of sunlight? On October 30, the airline responded by setting up two digital billboards in Old Montreal and downtown Toronto …
Environics Analytics Names Anil Arora Special Innovator of the Year
TORONTO, ON–Environics Analytics (EA) announced Anil Arora, the Chief Statistician of Canada at Statistics Canada, as the recipient of its 2023 Special Innovator of the Year award. Anil (left) has been a trailblazer in developing new data approaches and statistical methodologies in Canada for decades. He pioneered moving big data …
Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts
Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …
Media Literacy in the Age of AI
Most (58 percent) Canadians have personally encountered misleading or false online/social media AI info generated over past six months; Majority (71 percent) say governments won’t be able to regulate companies that generate AI content for online/social media use TORONTO, ON—A study released by the Canadian Journalism Foundation (CJF) finds that …
How a Cashless Society Means New Opportunity for Businesses, Consumers
By Hamed Arbabi, CEO, VoPay When speaking about the future of a cashless society, we have to acknowledge the role the COVID-19 pandemic played as a catalyst for digitization acceleration. All over the world, we have altered the way we work, travel, shop, and how businesses pay for goods and …
DataCore Mail Management acquired by 3CO Legacy Solutions
Baker Tilly CF’s client DataCore Mail Management has been acquired by 3CO Legacy Solutions VANCOUVER, BC – Baker Tilly Canada Corporate Finance Inc. announced that its client DataCore Mail Management Ltd. has been acquired by 3CO Legacy Solutions Inc. DataCore is a BC-based direct mail advertising company. 3CO is a …
Scene+ is now available at Home Hardware store locations across Canada
ST. JACOBS, ON–Canadians can now earn Scene+™ points at Home Hardware Stores Limited’s close to 1,100 locations across Canada and at homehardware.ca using their Scene+™ Loyalty Card and the Scotiabank® Scene+™ Visa* Card. With the addition of Home Hardware, Canada’s largest Dealer-owned home improvement retailer to the Scene+ roster, Canadians …