Windows of opportunity
By Kaitlin Narciso Retail vacancies are plaguing prime locations in some of the North America’s biggest cities. Noticeable in shopping districts like Manhattan’s Fifth Avenue and Toronto’s Queen Street, store closings have grown increasingly common, leaving an abundance of storefronts empty and dark. With the absence of light and movement …
Targeting customers enroute
By Mike Wilson Location-based marketing (LBM) has provided marketers with a fruitful way to reach people on the move. A survey from BIA Advisory Services found that marketers will spend over US$26 billion on geotargeted campaigns in 2019. LBM’s popularity comes in part from its ability to use opt-in location …
Avoiding false declines
By Rafael Lourenco Merchants, what worries you more, getting ripped off by fraud or offending your customers? If you said fraud, that’s reasonable. Organized criminals using stolen card data and hijacked customer accounts can steal your merchandise and cost you chargebacks and extra processing fees. But too often, good customers …
Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)
TORONTO, ON–The entertainment world has the EGOT, the ultimate four-part awards show accomplishment of an Emmy, Grammy, Oscar and Tony. Well, now the Canadian ad industry has the ELOC: Effie, Lion, One Show, and Clio trophy. Any agency winning all four in one year will get a special commemorative trophy …
Canada’s first one-stop ‘shop and ship’ kiosk introduced at CF Toronto Eaton Centre
Purolator’s self-serve Quick Stop Kiosk is the first of its kind in Canada with a pilot at CF Toronto Eaton Centre TORONTO, ON—Purolator has unveiled Canada’s first self-serve Quick Stop Kiosk, making holiday shopping easier and getting packages where they need to go, on time and hassle free. Located at …
Survey: Shopping in peace, time savings driving more Canadians to turn to online shopping
Yet 7 in 10 are worried about stolen packages delivered to their home MISSISSAUGA, ON–Forty per cent of Canadians say they are more likely to shop online for holiday gifts this year compared to last year. Among those shopping online, time saving (62%), better stock and selection (59%), and the …
Staples Canada launches national same-day delivery with Instacart
Hundreds of amazing new products, unmatched delivery options and extended store hours round out Staples’ holiday plans RICHMOND HILL, ON–Staples Canada is “taking the stress out of gift giving” for Canadians with expert advice, extended store hours, hundreds of exclusive new products, industry-leading shipping services, curated gift guides and an …
Canada Post segment reports $135-million loss before tax in third quarter
Parcel growth continues at a slower pace than 2018 OTTAWA, ONov–Canada Post recorded a loss before tax of $135 million in the third quarter of 2019, as ongoing declines in mail volumes were only partially offset by Parcels volume growth. The segment’s loss before tax in the third quarter, which …
Antoinette Benoit is 2019 Marketer of the year at CMA Awards
TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …
Women’s Executive Network (WXN) Announces Canada’s Most Powerful Women: Top 100 Award Winners
KPMG works with WXN to help develop “iconic female leaders” TORONTO, ON–The list of Canada’s Most Powerful Women: Top 100 Award Winners, presented by KPMG was released today, paying tribute to the outstanding women across Canada who advocate for diversity in the workforce and inspire the next generation of leaders. …