Hail personalized content
How considered purchase marketers can benefit By Adam Mertz As customer expectations for personalization reach an all-time high, the modern digital era is being defined by user experiences and preferences. In a saturated and information-overloaded market, the ability to break through the noise and deliver personalized web experiences at the …
Reimaginate, not re-create
Why create costly new content when you don’t have to? By Ed Breault With more channels than ever before, to engage your audience it’s no surprise that businesses create an incredible amount of new content every year. But content creation is expensive. According to the Content Marketing Institute, if you’re …
Eight key practices marketers should use
By Hisham Ghostine With a new decade upon us it’s a great time to consider new ways of thinking and exchanging resources. In partnership with the Canadian Marketing Association, Strategy magazine and Vizeum (part of the Dentsu Aegis Network), Ipsos recently released the 2019 Canadian Digital Marketing Pulse Report. In …
Applying advanced analytics in a digital world
By Richard Boire Given my longevity as a data scientist (30 years +), it is not hard to discern that much of my knowledge was acquired in its application towards direct marketing programs. These programs are still relevant today under the auspices of a well-thought out marketing strategy, which would …
Going from good to great
What makes for a high-performing email marketer? By Tom Sather When it comes to email marketing, it’s crucial to be able to know when a marketing program has plateaued. But how does a program go from good to great? A recent State of Email Marketing report from Validity and Demand …
The emerging marketing landscape
By Robert MacLean What will savvy marketers be doing in 2020? What industry issues are set to dominate this year? To look into the future, the American Marketing Association’s Toronto chapter (AMA Toronto) recently gathered a panel of agency leaders to reflect on emerging trends, challenges and opportunities in Canada. …
Research reveals significance of professional designation for marketers
New research by Key Media shows strong support for the Canadian Marketing Association’s Chartered Marketer program TORONTO, ON–New research revealing strong support for professional designations demonstrates the value of Canada’s Chartered Marketer program. Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according …
Stephen Thomas Ltd Named Fundraising AOR For Ecojustice
TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …
Events Calendar
FEBRUARY February 7-8 Digital Media at the Crossroads Toronto, Ont. www.digitalmediaatthecrossroads.com February 13 Digital Marketing Summit Toronto, Ont. www.marketingglobalevent.com/digitalmarketing/toronto/february/# February 19-21 The Gathering Banff, Alta. Homepage MARCH March 10-11 DX3 Canada Toronto, Ont. www.dx3canada.com APRIL April 16-17 Customer Experience Strategies Summit Toronto, Ont. www.customerexperiencecanada.com April 19-21 FITC Toronto 2020 Toronto, …
Getting to know cannabis consumers
By Jim Davis Back in 2018 Canada legalized the sale and consumption of recreational cannabis: the only G20 nation so far to do so. In 2019 the laws around cannabis expanded further with cannabis derivatives like edibles, drinks, topical creams and vapes becoming legal. There is an opportunity for companies …