By Brendan Read
The June issue of DM Magazine published an article, “Letters to the president”, to Canada Post Corporation president and CEO Doug Ettinger. It was a compilation of open letters written by Patrick Bartlett, executive director, National Association of Major Mail Users (NAMMU), Steve Falk, president, Prime Data and Debbie Major, president, Data Direct. The letters touched on issues including rising costs, labour relations and the changes, growing complexity of and the need to sell mail marketing. Here is a letter that we received from Doug Ettinger that continues the dialogue between Canada Post and its industry customers.
Doug Ettinger, President & CEO, Canada Post
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Dear Brendan,
Thank you for publishing the “Letters to the President of Canada Post” [June 2019 DM Magazine] from Patrick Bartlett, Executive Director of the National Association of Major Mail Users; Steve Falk, President of Prime Data; and Debbie Major, President, Data Direct.
I thanked each of them personally for welcoming me to my new role and for sharing their views with a healthy candour. I would now like to share three related thoughts with you and your readers.
First, there is no question that sustaining direct marketing mail is of crucial importance to Canada Post, and to the marketing industry, but it is also important as a driver of results and success for the Canadian businesses, charities and institutions that rely on it.
Second, that is why we are working on a mix of investments, product enhancements and continued market leadership to make things easier for our customers and partners, and to support direct marketing mail’s value proposition in the market. As we do this, we will also work closely with valued partners like NAMMU and Steve and Debbie.
Third, I hear and understand the concern around the impact of last year’s labour situation on our customers and partners. I want your readers to know that I am personally invested in building a more collaborative and constructive path forward with our unions. We and the Canadian Union of Postal Workers have found common ground on some important issues, and we are both working with the government appointed arbitrator to resolve the remaining ones.
I believe in the power of marketing mail to drive results, and in our ability to tackle our challenges—both at Canada Post and by working with our industry partners.
Yours sincerely,
Doug Ettinger
President and Chief Executive Officer
Canada Post
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