AUSTIN, TX–Black Friday is routinely the busiest shopping day of the holiday season. However, with stores limiting the number of shoppers and COVID-19 restrictions in place, Canadians are taking a different approach this year. According to a recent survey by, out of those planning on shopping during Black Friday, only 9 percent are planning to do it in-store, while 39 percent are looking to shop online.

What are Canadians planning to buy and who is doing the buying? Holiday gifts remain at the top of the list, with 40 percent of Canadians planning to do their shopping during Black Friday. Of those, 45 percent are women, while 37 percent of men say they are planning to spend on electronics instead.

Spending will also drastically change this year. 69 percent of Canadians said they plan on spending under $100, a significant difference from last year when only 10 percent said they would be spending the same amount.

So with Canadians planning on spending less, how can they make sure they are making their money go further? Shopping and trends expert at RetailMeNot, Sara Skirboll, recommends making a list and planning ahead.

“By outlining a list before you start shopping, you’ll be less likely to blow your budget on impulse purchases” said Skirboll. “Be ready on the day with the products you want to purchase and with a set budget to make sure you get what you want at the best price.”


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