MONTREAL, QC–Air Canada has transformed its Aeroplan loyalty program, with more new features in the wings. Aeroplan miles are now never-expire “Aeroplan points,” with prior balances honoured on a one-to-one basis. Existing Aeroplan accounts and membership numbers have automatically moved to the new program.
Exciting welcome bonuses are also available for new Aeroplan credit card accounts from its card partners TD, American Express and CIBC. All current Aeroplan credit cardholders continue to earn points as normal, and they now have access to a range of new benefits.
The transformed Aeroplan program comes with personalized, flexible and easy-to-use features. Highlights of the transformed program include:
1. Improved value on flight rewards. The transformed Aeroplan program offers predictable pricing, with access to every seat available on Air Canada flights with no cash surcharges, plus the option to pay with points + cash. Members also now have an integrated booking experience, with the ability to search and redeem for flight rewards at aircanada.com or on the Air Canada app.
2.More options for more members. These include Aeroplan Family Sharing, so that members can combine points with other family members to reach rewards faster. Also the ability to earn points with every Air Canada flight booked, including Economy Basic Fares, use points for extra travel perks, such as upgrades and in-flight Wi-Fi and expanded merchandise rewards.
3.Air Canada Altitude is becoming Aeroplan Elite Status. Aeroplan will continue to offer five Elite Status levels: Aeroplan 25K, 35K, 50K, 75K and Super Elite. All of the most popular Elite Status benefits remain, along with some new features including Priority Rewards, Status Pass and Everyday Status Qualification.
“Our transformed loyalty program is industry-leading on many levels, including offering a peerless user experience, value and convenience,” said Calin Rovinescu, president and CEO Air Canada. “I fully expect that this important initiative will give us a major competitive advantage in attracting and retaining customers as the industry recovers from the pandemic.”
“Canadians deserve more from their loyalty programs, plain and simple,” said Mark Nasr, vice president, loyalty and eCommerce at Air Canada. “The transformed Aeroplan is more rewarding, easier to use and flexible. Thank you to the over 36,000 consumers and employees whose feedback, ideas and guidance drove every feature. Importantly, this relaunch isn’t our final destination; stay-tuned for dozens of additional features, rewarding benefits and new partners joining the program in the coming months.”
There is an all new range of Aeroplan co-branded credit cards issued by TD, American Express and CIBC that are the only ones in Canada offering extensive Air Canada travel perks and will help members earn rewards more quickly.
For entry credit cards preferred pricing on flight rewards means primary cardholders can redeem flights for fewer points more often. Cardholders earn bonus points for spending in popular categories and earn even more when they spend directly with Air Canada (through the app, at aircanada.com or vacations.aircanada.com) and pay with their Aeroplan credit cards.
For holders of core credit cards, eligible cardholders enjoy the above benefits, plus a free first checked bag when travelling on Air Canada flights, whether the ticket was redeemed with points or purchased with cash. This benefit also applies to all secondary cardholders and up to eight companions travelling on the same reservation.
Premium credit cardholders enjoy the above benefits plus new airport perks including Maple Leaf Lounge and Air Canada Café access, priority boarding and check-in, free first checked bag, lounge access and priority airport benefits are also available for eligible secondary cardholders travelling on their own. Aeroplan Elite Status members will enjoy unique benefits such as rollover eUpgrade Credits and Status Qualifying Miles, along with priority upgrade clearance at the airport.
Aeroplan members can take advantage of valuable welcome bonus offers from TD, American Express and CIBC. Plus, on eligible cards, members earn a Buddy Pass for a buy-one-get-one ticket anywhere Air Canada flies in North America: including Mexico and Hawaii. After first buying an economy class ticket, on the second they pay only the government taxes and third-party charges.
“We’re thrilled to deliver incredible new benefits and enhanced value to our existing TD Aeroplan Visa cardholders,” said Katy Boshart, senior vice president, Canadian credit cards at TD. “And since points never expire, customers can continue to accumulate rewards and redeem them at their convenience both now and in the future.”
“Earning extra points when you use your Card on both Air Canada bookings and on everyday categories like take out, food delivery or hotel and car rental makes this suite of cards the choice for now and for the future,” said Megan McKee, vice president and general manager, consumer products and partnerships at American Express Canada.
“We know Canadians are looking forward to safely travelling again in the future and we’re excited to offer even greater value and benefits and an improved travel experience for our clients,” said Diane Ferri, senior vice president, card products, CIBC. “Aeroplan’s transformed loyalty program complements our already robust travel card rewards program and offers exciting new features for our clients and their families.”