TORONTO—Canada is facing the most significant changes to its federal and provincial privacy laws in decades.

This will be the theme of CMAprivacy from the Canadian Marketing Association (CMA)’s Morning Event Series, Canada’s premier annual event for marketers on breaking privacy developments, which is taking place virtually on Tuesday October 20, from 10:00 a.m. to 12:00 p.m. ET.

Top government and privacy experts, including Daniel Therrien, Privacy Commissioner of Canada, will discuss current and future privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.

Attendees will learn about:

  • Privacy law reform underway across the country, how privacy priorities have shifted during the COVID-19 pandemic and how marketers can stay resilient and prepared.
  • The practical impacts on Canadian marketers regarding rules in other jurisdictions such as EU’s GDPR and California’s CCPA.
  • Tips to ensure a compliant data-driven marketing strategy.

Daniel Therrien will be joined by:

  • Amanda Maltby, general manager, compliance and chief privacy officer, Canada Post
  • Chris Arrendale, chief privacy officer, Trendline Interactive
  • Cristina Onosé, lead, privacy advocacy and thought leadership, PWC Canada
  • David Elder, counsel, and chief privacy officer, Stikeman Elliot
  • Deborah Evans, chief privacy officer, Rogers
  • Drew Weicker, vice president, sales, North America, Doubleverify
  • Ruby Barber, assistant general counsel, Legal & Regulatory, Bell Canada
  • Suzanne Costa, chief operations officer, Delvinia
  • Suzanne Morin, vice president, enterprise services compliance and chief privacy officer, Sunlife

The CMA reports that B.C., Quebec, and Ontario have recently been wrapping up consultations to create or reform their own provincial privacy frameworks. It has submitted briefs to these governments; here is a link to them. https://www.the-cma.org/regulatory/government-submissions.

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