CMO Study: Canadian CEO Reveals Benchmarks

250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …

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RYU Apparel Partners with BEI on Branding, Placement

VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …

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Canadians Changing Holiday Shopping Behaviour: Mastercard

TORONTO, ON–As COVID-19 continues to transform the retail landscape, this holiday shopping season is shaping up to be like none other. And for several reasons according to a new survey from Mastercard. Canadian shoppers are prioritizing support of local businesses: acts that will be carried forward into the holiday season. …

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Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic

First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …

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Research reveals significance of professional designation for marketers

New research by Key Media shows strong support for the Canadian Marketing Association’s Chartered Marketer program TORONTO, ON–New research revealing strong support for professional designations demonstrates the value of Canada’s Chartered Marketer program. Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according …

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ICA calls for billable rate cards to be ripped-up as agency payment terms harden

Rate card discount practice works against agencies TORONTO, ON –The billable rate card continues to dominate Canadian advertising, with variable fees based on time billed in use at 79.4% of agencies, according to the new Agency Progressive Pricing Report from the Institute of Communication Agencies (ICA). Read the Report Agencies …

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Unions come together in support of gig workers

Gig Workers Making History Together TORONTO–Hearings continued in Toronto today in which the results could be a defining moment for gig economy workers in Canada. The misclassification of gig workers as independent contractors instead of dependent contractors or employees is being fought by Foodora couriers at the Ontario Labour Relations …

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Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

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Transforming Marketing Strategy: Interview with Niraj Dawar

By Stephen Shaw Niraj Dawar is a professor emeritus, marketing, at Ivey Business School, University of Western Ontario, which is one of the premier business schools in the world. He is the author of the book Tilt: Shifting Your Strategy from Products to Customers. Most marketing leaders say that driving …

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Transparency, personalization are the next frontiers for online retailers, UPS study suggests

Online shoppers want transparency on fees, control over the delivery process, easy returns and loyalty rewards > 96 per cent of online shoppers have used a marketplace > 56 per cent track the status of deliveries > 36 per cent returned an item in the last three months MISSISSAUGA–A glitzy …

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