Tourism marketers benefit from record breaking year

Destination Canada celebrates more than 21 million visitors VANCOUVER–Destination Canada, the national marketing organization, announced a second consecutive record-breaking year with 21.13 million travellers to Canada in 2018. Tourism generates 745,300 jobs in communities across Canada and contributes an estimated $102.5 billion to the economy. Destination Canada supports this thriving …

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Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …

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In Asia, digital remains key focus for most industries in 2019 but challenges remain, finds Frost & Sullivan

New security reality is leading to heightened concern over privacy and security SINGAPORE–More and more enterprises are looking towards new technologies such Machine Learning & Artificial Intelligence, Edge Computing, Software Defined in their push towards digital transformation. However, technological challenges such as cybersecurity, disparate configurations and application centricity still remain. …

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Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

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Holiday shopping, international transactions help boost spend in Canada by 3.0 per cent in final quarter of 2018

Lowest quarterly growth in four years could signify trend for 2019 TORONTO–The final quarter of 2018 wrapped up with a 3.0 per cent increase in spend over the same period in 2017, according to Moneris Solutions Corporation, Canada’s largest processor of debit and credit payments. This increase marks the lowest …

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Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network

Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …

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BlackBerry Survey Finds Consumers Don’t Trust Connected Devices to Keep Data Safe

Findings say consumers favor of a “Seal” or “Stamp of Approval” to demonstrate which Internet-connected devices achieve a certain standard of security BlackBerry Limited announced new survey findings on consumer attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected ‘things’ which …

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Statistics Canada – The Chief Statistician’s Top 10 for 2018

Statistics Canada takes a look at the chief’s key insights OTTAWA–This past year was an action-packed year in the world of data. Statistics Canada explored many newsworthy topics this year and published 1,221 releases in their publication The Daily. Did you miss any of the highlights? Here are the Chief …

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New Report Provides brands with tech insights for the New Year

FleishmanHillard HighRoad Launches Tech Trends 2019 Report TORONTO–FleishmanHillard HighRoad today released “Tech Trends 2019: The Fads. The Fears. The Future.“, a new report offering insights and predictions for the technology industry. The report features an analysis of one billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with …

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Generation Gap is Shrinking When It Comes to Patience with Call Centres

Genesys study shows people unite across age groups in their shared dislikes; everyone hates being put on hold and getting incorrect information SAN FRANCISCO–From Millennials to Boomers, North Americans are divided on a wide range of issues today. But when it comes to expectations for customer service, they have much …

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