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By Bernice Cheung Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs. If you …

​True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group Aaron Dauphinee is a Partner in The Wise Marketer Group and a recognized authority and popular speaker on loyalty marketing. By Stephen Shaw The knock on most loyalty programs is they’ve never really been about loyalty at all. …

IDC CIO Award recognizes ENVISION as an innovative use of technology to deliver measurable business value for Canadian organizations TORONTO, ON–IDC Canada has named ENVISION, the flagship analytics platform from Environics Analytics (EA), as an IDC CIO Awards Canada 2026 Winner. The IDC CIO Awards celebrate Canadian organizations that use …

The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system for true 1-1 personalization at scale SAN FRANCISCO, CA–MoEngage, the agentic customer engagement platform trusted by …

Jim Sterne is a true pioneer in data-driven marketing, a prolific author and popular speaker, and the co-author of “The New Science of Customer Relationships”.             By Stephen Shaw From this year onward, AI gets real for marketers everywhere. When it was first released in …

OTTAWA, ON–This summer, the Canada Science and Technology Museum presents Sacred Journey, an immersive, Indigenous-led exhibition developed by the Heiltsuk Nation. Running through January 2027, the exhibition invites visitors to explore the cultural, technological, and environmental significance of ocean-going canoe traditions among Indigenous coastal communities. Through a combination of traditional …

BOSTON, MA–Repsly, Inc., a leader in retail execution software for the consumer goods (CG) industry which has a wide range of customers in Canada, announced the launch of Territory Advisor, a new artificial intelligence feature that helps Consumer Packaged Goods brands (CPGs) and Retail Service Organizations optimize field team performance …

PLEASANTON, CA–Blackhawk Network (BHN), a leading global provider of branded payment solutions, launched Game On Ontario, marking the Canadian debut of its popular Game On multi-brand gift card and setting the stage for future expansion in the region. The innovative betting gift cards are now available in Ontario, offering players …

MONTREAL, QC–TC Transcontinental has expanded raddar, the Canadian‑owned cost‑effective mass‑media platform with national scale and local precision. The rollout across all Canadian provinces is scheduled for the week of June 15. This expansion will add around 6.8 million households to the approximately 4.8 million copies already distributed weekly in Québec …

TORONTO, ON–As affordability remains the defining concern for Canadians, new research from Retail Council of Canada (RCC) reveals how consumers are using both digital and physical tools throughout their shopping journey to find the best deal and stretch their dollars. The Spring 2026 Canadian Shopper Sentiment Study, conducted by Leger, …