EQ Bank launches Business Banking designed to drive small business owners’ success in Canada
TORONTO, ON– EQ Bank launched its Business Banking platform, built to give Canadian small businesses an edge in how they manage their money. The nationwide2 launch, which includes the high-interest Business Account and Business GICs, delivers rewarding digital solutions to help business owners save time, earn more and stay focused …
Alternative Data: Revolutionizing Financial Marketing For Business Growth
by Erica Gunn In today’s dynamic financial landscape, the opportunity to offer exceptional products is boundless. Consumers are eager for easy, helpful, and deeply personalized experiences that genuinely empower their financial health. Customer experience has emerged as a critical differentiator, with a staggering 80% of consumers expecting their financial provider …
The Mailbox vs. The Spam Folder: A Modern Marketing Dilemma
The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …
Lightspeed Commerce Unveils Showroom: A Digital Showcase for Brick-and-Mortar Retailers
Showroom provides retailers with a sleek online presence that highlights real-time inventory and brand storytelling, all without the challenges of eCommerce MONTREAL, QC–Lightspeed Commerce Inc. , the unified omnichannel platform powering ambitious retail and hospitality businesses in over 100 countries, today announced the launch of Showroom, supported by AI and …
Canadian Tire Expands Its Triangle Rewards Through New Linked Partnerships
by Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
Environics Analytics, NielsenIQ Expand Agreement to Deliver Hyperlocal Retail Intelligence, Proof of Campaign Impact
Environics connects NIQ Precision Areas, Geo Audience, and Geo Lift data to its marketing analytics, activation and measurement suite bringing unmatched local targeting and campaign lift analysis for CPG manufacturers and retailers TORONTO, ON–Environics Analytics announced an expanded collaboration with NIQ, a global leader in consumer intelligence. The new agreement …
A Personal & Professional Reflection of Immense Pride: Celebrating 25 Years of the Optimum Program
by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …
Canadian Tire Expands Triangle Rewards Through New Linked Partnerships: Analysis
By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
Two of Canada’s Most Beloved Brands Team Up in Strategic Loyalty Partnership
TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …
Wishpond Adds Applications, Expands AI Sales Automation Capabilities
New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce that it has filed three new non-provisional utility patent applications that further strengthen the Company’s growing intellectual property portfolio …