New Bounteous White Paper Maps the AI Whitespace for Marketing Leaders
Study of 300+ executives identifies misalignment between marketing and IT as key barrier to AI transformation CHICAGO, IL — Bounteous, a leading global digital transformation consultancy, released a new white paper titled “The AI Whitespace: Addressing Challenges to Unlock Potential.” The report helps enterprises accelerate artificial intelligence (AI) adoption by …
Navigating the Hiring Process and Avoiding Bad Hires
By Vivian Tam The hiring landscape is complex and continues to evolve in ways that present new and unexpected challenges for businesses, including those in the marketing and creative field. Despite larger ongoing economic uncertainty, businesses continue to have important functions that require skilled talent, and projects and objectives that …
Jan Kestle recognized by TMU with Honorary Doctorate
TORONTO, ON–Jan Kestle, President and Founder of Environics Analytics (EA) received an Honorary Doctorate from Toronto Metropolitan University (TMU) in its current round of 2025 convocations, the highest recognition that TMU awards. The citation by TMU reads in part: “Jan Kestle has dedicated her career to using statistics and mathematics …
Chinese Canadian Museum Celebrates Canada’s Role in Three Golden Decades
VANCOUVER, BC–Approaching the second anniversary of its official opening, the Chinese Canadian Museum is proud to present Dream Factory: Cantopop Mandopop 1980s-2000, an electrifying new exhibition that pays tribute to the golden age of Cantopop and Mandopop – when popular music from Hong Kong, Taiwan and Mainland China was a …
Canadian War Museum Conference coming in October
OTTAWA, ON–Registration is now open for the Canadian War Museum Conference 2025: Oral History and the Veterans’ Experience, which will be held from Thursday, October 2 to Sunday, October 5, 2025 at the Museum. This ground-breaking conference, one of the first to focus on the growing interest in the post-service …
Bell Media Implementing LiveRamp’s Authenticated Traffic Solution
Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …
Environics Analytics, Caddle Expand Partnership
EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …
Environics Analytics Unveils New 2025 Data Enhancements
PRIZM Gets a Powerful Refresh to Reflect Canada’s Evolving Landscape TORONTO–Environics Analytics (EA) launched its 2025 suite of data product updates headlined by a major refresh of PRIZM®, Canada’s premier segmentation system. With a bold new look, updated icons, and refined tools, PRIZM® 2025 is in tune with the changing …
Signature Gala Returns to Raise Funds to Invest in Youth Education
Proceeds from the Together for Tomorrow Gala support the TELUS Student Bursary program, empowering socially-conscious students experiencing financial need to get a post-secondary education TORONTO, ON–The TELUS Friendly Future Foundation announced the second annual Together for Tomorrow Gala will take place on June 12, 2025. Presented by TELUS, the gala …
Culture Summit Abu Dhabi Returns Under the Theme ‘Culture for Humanity and Beyond’
Across three days of panels, creative conversations, case studies, artist talks and workshops, the Summit will explore how culture can navigate global transformation and build a sustainable future ABU DHABI, UAE–The Department of Culture and Tourism — Abu Dhabi (DCT Abu Dhabi) has announced the dates of its leading global …