Sandwich lovers across North America will feel like an MVP
TORONTO, ON–Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning power as you ascend from Pro to Captain to All-Star status tiers*. Consumers can earn points by ordering their favourite sub in Subway restaurants, on Subway.ca or the Subway app.
Introducing Subway® MVP Rewards (CNW Group/SUBWAY Canada)
MVP Rewards replaces Subway MyWay® Rewards. All 30 million MyWay members across North America will be enrolled in the new program, and their unspent tokens will automatically be converted into points, giving them a head start on reaching status and earning MVP Rewards’ best perks. New members will receive 250 bonus points when they join**.
“Subway fans are the best in QSR and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members,” said Mike Kappitt, Chief Operating and Insights Officer at Subway. “Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favourite subs.”
As part of its loyalty refresh, Subway made the program easier for guests to sign up, earn and redeem points, as well as advance from Pro to All-Star. Besides craveworthy signature subs and meal upgrades, members at the Captain and All-Star tiers will soon have access to special Subway merchandise and members-only VIP exclusives:
Pro – introductory tier, spending less than $200 per year
250 point signing bonus for new members
10 points per $1 spent on qualifying purchases
5% bonus points on mobile orders
Members-only deals, bonus point days and earning challenges
Birthday and anniversary rewards
Captain – $200 annual spend
All Pro tier benefits
Better birthday and anniversary rewards
10% more points per $1 spent on qualifying purchases
Exclusive bonus point days
Access to members-only Subway Swag Shop
All-Star – $400 annual spend
All Captain tier benefits
Even better birthday and anniversary rewards
20% more points per $1 spent on qualifying purchases
Free Chip Fridays — with purchase
More bonus points days
Access to members-only VIP exclusives – coming soon
To join Subway’s new MVP Rewards, use the Subway app or enter your phone number at the register when dining in restaurant starting September 9. For a complete overview of Subway MVP Rewards and Subway’s new loyalty program benefits, visit Subway.ca/rewards.
Subway® MVP Rewards available at participating restaurants. Points may not be earned on third-party delivery orders, ezCater catering orders, or purchases of gift cards.
New members only. No purchase necessary. Bonus points will be automatically added to your Subway® MVP Rewards account. Points may take up to 72 hours to appear in account.
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
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