TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020.

The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, 2021.

Steering Effie Canada 2021 is an all-star Effie Strategic Committee featuring some of the best marketers in Canada. The Committee is headed this year by Co-Chairs Arthur Fleischmann, Group CEO, Ogilvy & john st. and Susan O’Brien, Chief Brand & Customer Officer, Canadian Tire Corporation.

For more information about entering Effie Canada 2021, including deadline and eligibility details, visit

Effie Canada 2021 recognizes only campaigns that have made a real business impact, a role that each of the Co-Chairs believes is more essential than ever.

Arthur Fleischmann said: “In the context of an accelerated world, Effie’s rich history of being the most prestigious effectiveness awards competition globally has never been more important. Those advertisers that can prove a critical link, a demonstrable cause and effect, between great creativity and their business performance have never held such an advantage.”

Susan O’Brien added: “The big theme of 2020, for me, was the need for greater agility. The agility with which our brand moved to focus on digital channels, really standing up to the challenge in adversity, made me realize that you can do anything if you really have the drive to succeed.”

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