Scotiabank, Cineplex Launch Scene+ Loyalty Enhancement
Rewards program welcomes new partners, more ways to earn and redeem points through one simplified offering TORONTO, ON–Scotiabank and Cineplex launched Scene+TM, an evolved loyalty program with the foundation of SCENE and Scotia Rewards. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition …
Amazon Counter Launches in Canada
The package pickup network empowers Canadian businesses via access to Amazon’s customer base and technology to help bring additional foot traffic in-store TORONTO, ON–Amazon announced the launch of Amazon Counter in Canada, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages …
Lightspeed helps Bloomingdale’s evolve buying approach
NuORDER by Lightspeed technology enabled Bloomingdale’s to conduct digital buy for the launch of Bloomie’s concept store MONTREA, QC–NuORDER by Lightspeed highlights its positive collaboration with retail client Bloomingdale’s. The partnership has delivered meaningful impact for Bloomingdales buying processes during market appointments, order writing and style outs. With NuORDER by …
Afterpay reveals how its customer-centric business model is driving growth in Canada
Interview Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing tool for retailers when it comes to reaching young and engaged …
Cause Related Marketing Moves to the Forefront
Why the cause is now a cornerstone of marketing by Michael Morris and Laura Tyson Cause-Related Marketing is based on a very simple and honourable practice, which is partnering your campaign or product with a charitable cause. This might seem straightforward or easy to do, but it’s hard to get …
Stix Brands New Protection Kit Helps Support Brain Injury Canada
$4 FROM EACH SALE OF CANADIAN COMPANY’S KITS WILL INCLUDE A DONATION TO SUPPORT BRAIN INJURY CANADA WOODBRIDGE, ON–Stix Brands International has officially launched their “Tools for the Rules” campaign with up to 20 percent of the proceeds going to Brain Injury Canada (BIC). Stix Brands is a Canadian company …
Giant Tiger Reveals New Experience, Ottawa store sets tone
New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …
Analytics to Drive Service Station of the Future
DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …
Dinner and a new suit arrive by delivery together?
Harry Rosen Partners with DoorDash to Introduce Same-Day Holiday Delivery TORONTO, ON–With the holiday countdown officially on, Harry Rosen, Canada’s leading luxury menswear retailer, announces a new partnership with last-mile logistics platform DoorDash to make this season of giving a little more convenient and a lot more joyful. While this …
RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year
TORONTO, ON–The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by RetailMeNot.ca, a J2 Global business within its Ziff Davis division, a third of Canadian …