DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

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LoyaltyRetail

People vs. product

The importance of personalized marketing for retail success   Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …

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LoyaltyRetail

Customer centricity

A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters―not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …

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Industry NewsRetail

In a shaky economy, retailers find new ways to drive sales

American Express study indicates retailers are shifting to an online presence to grow revenue and profits in 2016 TORONTO –– This year, Canadian retailers are looking for new ways to increase sales by leveraging new technologies, e-commerce and social media says the fourth annual Canadian Retail Insights Report released today by American …

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Data AnalyticsRetail

RBC wins Best Payment Innovation and Best Use of Data Analytics

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

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Industry NewsLoyaltyRetail

Sionic Mobile’s ION Loyalty three-digit checkout with instant rewards gains momentum with small businesses

Business owners gain edge with faster, more secure mobile-to-mobile checkouts PRESS RELEASE: ATLANTA — Sionic Mobile today announced its proprietary, mobile-to-mobile, three-digit checkout process is gaining traction among small business owners. Requiring no new hardware or upfront investment, ION Loyalty provides small business owners with mobile checkouts that are faster, easier and …

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Industry NewsRetail

Apple Pay now supports Interac in Canada

Interac® debit cardholders from participating financial institutions can now pay using Apple Pay TORONTO — Interac Association/Acxsys Corporation (“Interac”), Canada’s domestic debit network, today announced the launch of Apple Pay, available to consumers with Interac debit cards issued by CIBC and RBC, and coming soon to BMO Financial Group, Scotiabank and TD. Apple Pay enables easy, secure …

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Industry NewsMobile MarketingRetail

Moneris continues contactless payment leadership in Canada as Apple Pay expands

With 25 per cent of payments resulting from contactless transactions today, Moneris expects growth to increase with broader adoption of Apple Pay TORONTO, ON — Moneris Solutions Corporation (“Moneris”), one of North America’s leading credit and debit card processors, welcomes the Canadian expansion of Apple Pay enablement for Interac, Visa …

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E-commerceIndustry NewsRetail

PayPal announces ‘Return Shipping on Us’ to help drive online retail in Canada

Majority (86%) of Canadians said free return shipping services would make them more likely to shop from a website TORONTO — Today, PayPal announced the launch of a new Return Shipping on Us service in Canada. By directly addressing a concern of online shoppers, this service aims to boost consumer confidence and …

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Industry NewsRetail

Shopper’s identify Canada’s most trusted retailers

BrandSpark International announces Canada’s most trusted retailers as voted by 7,500+ Canadians in a national shopper study PRESS RELEASE: TORONTO — Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada. The results were based on the annual BrandSpark Canadian Shopper Study. “Whether …

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