Retailer pilots 30-minute delivery; More than 40 percent of Greater Toronto Area households can participate

MISSISSAUGA, ON–Walmart Canada customers in the Greater Toronto Area can receive their online orders in as fast as 30 minutes through Walmart Now, a new virtual convenience offering featuring Walmart’s quickest delivery speeds.

Walmart Canada is offering delivery in as fast as 30 minutes to its customers through this pilot, powered by Instacart and facilitated directly through existing Walmart stores.

Piloting in the Greater Toronto Area, the Walmart Now service provides customers with the opportunity to shop from Walmart’s wide assortment of fresh groceries, pantry and household essentials like pet, baby and personal care items, snacks and more with delivery in as fast as 30 minutes. It’s the latest example of how Walmart is unlocking its stores capabilities and leveraging its existing footprint to enhance its omnichannel experience for customers and provide more choice.

“Launching Walmart Now, our new Canadian convenience offering featuring our quickest delivery speeds, is proof that Walmart Canada is here to drive change in the eCommerce space,” said Laurent Duray, Chief eCommerce Officer, Walmart Canada. “We’re nimble, we’re determined and we’re here to change the way Canadians shop online with Walmart. Piloting 30-minute delivery is a milestone in our roadmap to making it faster, easier and more convenient than ever to shop with us.”

Powered by Instacart, a leading grocery technology company in North America the pilot will leverage Walmart’s existing network of stores to make this fast, convenience-based option possible for about 40% of Greater Toronto Area households. Nearly 4,000 of Walmart’s most-shopped items will be available to customers through Walmart Now, allowing customers to access the essentials they need faster than ever, picked and delivered from 10 existing Walmart locations. Instacart uses Carrot Storefront, part of the Instacart Platform suite of enterprise-grade technology solutions, to enable Walmart Now.

“We’re proud to grow our relationship with Walmart Canada to launch Walmart Now – a streamlined way for Canadian customers to access the groceries and goods they need from Walmart in as fast as 30-minutes,” said Chris Rogers, Vice President of Retail at Instacart. “Customers today expect convenience and quick delivery paired with broad selection. We know these components are fundamental as retailers seek to build the best online grocery experience for their customers. By collaborating with leading retailers like Walmart and providing Instacart Platform solutions that are purpose-built for grocery, we’re making it easier for retailers to get customers exactly what they need, when they need it.”

Introducing a 30-minute delivery pilot for customers through the Walmart Now service is the latest way Walmart Canada is investing to make its omnichannel experience the best in Canada, including:

  • Unlocking its store assortment to make more than 65,000 items, including apparel basics, toys, personal care and housecleaning essentials, available through online grocery pickup
  • Enabling customers to pick up their orders faster than ever before through Express Pickup and Mobile Check-In, available nationally
  • Establishing 2-Hour Delivery across Canada in select markets, with same-day and next-day delivery available across the country, reaching 85% of Canadian households
  • Repurposing existing space in stores to enhance its online grocery option, like integrating new state-of-the-art technology in its Scarborough West store to help associates pick orders 6 times faster than a traditional sales floor

Customers within the pilot area can access this premium offering of delivery in as fast as 30 minutes from Walmart Now through and Instacart’s Convenience Hub.

About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store,, is visited by more than 1.5 million customers daily.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace.

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