Marketing Research

By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …

Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …

While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …

TORONTO, ON–A new study shows that ads played in cinemas are virtually unmissable, surpassing all other video platforms. The entire audience not only viewed the ads, but also paid an average of 80 percent active attention to advertising content on the big screen, regardless of ad length. This is part …

TORONTO, ON–Pineapple SEO, an innovative Toronto SEO agency, has unveiled groundbreaking findings from its recent survey on the awareness and utilization of Search Engine Optimization (SEO) among Greater Toronto Area (GTA) business leaders. The 35-day survey, conducted with 100 business leaders from various industries, has illuminated a significant gap in …

MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …

Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …

TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …

CHICAGO, IL and TORONTO, ON–Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines …

69 percent of business decision-makers believe that AI technologies have increased the threat level to organizations; 70 percent believe the federal government has a responsibility to do more to help businesses protect themselves against the latest threats. TORONTO , ON–Palo Alto Networks, the global cybersecurity leader, revealed the results of …