Marketing Research

Providing insights to accelerate tangible and trusted outcomes Christian Haeger, Vice-President, Global Industry Lead, Retail, Consumer & Services The 2025 CGI Voice of Our Clients shares findings from our in-depth interviews with business and IT executives across the industries and geographies we serve. Our 2025 research reveals these overarching insights …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and monetization strategies must be market specific to succeed MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today released its “2025 Mobile Gaming Across Markets Report“, uncovering foundational differences in how players …

Debt Burden, Merchant Surcharges and Declining Financial Outlook Temper Credit Card Customer Satisfaction in Canada, J.D. Power Finds TORONTO, ON–Persistently high incidence of revolving debt and deteriorating financial health1 have started to affect the way credit cardholders in Canada use their cards. According to the J.D. Power 2025 Canada Credit …

TORONTO, ON–Canadian consumers are approaching the 2025 holiday season with a cautious mindset, planning significant cutbacks in spending and prioritizing value, according to a recent PwC Canada survey. This year’s PwC Canadian holiday outlook reveals a notable shift in consumer behaviour driven by rising costs and declining confidence, emphasizing making …

TORONTO, ON – New research from York University’s Schulich School of Business reveals how online platforms can foster trust among strangers during periods of heightened uncertainty, such as the COVID-19 pandemic. The research, titled “Building Bridges in the Digital Age: How Online Platforms Foster Trust During a Crisis”, is slated …

By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …

Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …

While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …

TORONTO, ON–A new study shows that ads played in cinemas are virtually unmissable, surpassing all other video platforms. The entire audience not only viewed the ads, but also paid an average of 80 percent active attention to advertising content on the big screen, regardless of ad length. This is part …