Disruptive TechnologyIndustry Trends

Canadian marketers not keeping pace with disruption, according to study

Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …

DigitalIndustry Trends

Digital Economy Survey: Digitalization transforming the ways that Canadians buy, consume and sell

OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …

Industry TrendsSocial Media

How “Dad-Bloggers” bring direction change to marketing

The “Social Media Influencers” include an overlooked segment: Dads by James Smith The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time. While they …

Industry Trends

Six Canadian innovators to lead roundtable discussions on digital, data innovation

OTTAWA–New technology has transformed the way we access information, shop, live, socialize and work. On June 19, the Government of Canada launched a national consultation on digital and data transformation. The Canada-wide consultation will help the government understand how Canadians want to drive innovation in a data economy, prepare for …

February 2018 IssueIndustry Trends

Time’s Up: Can Ad Agencies Put the Past Behind Them?

By Stephen Shaw Now that customer experience trumps media advertising, brands need marketing partners who will help them think differently. To stay in the game, ad agencies will need to reinvent themselves. “It is the work of advertising to make customers – not just sales.” – Magazine Ad for N.W. …

Direct MailE-commerceIndustry Trends

E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey

Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …

Industry TrendsMailing Logistics

NCIX partners with InPost to offer its customers 24/7 locker delivery

TORONTO — NCIX, Canada’s largest computer component retailer has partnered with InPost to offer its customers the option to conveniently pick up their online orders from any one of over 160 InPost 24/7 lockers in Ontario. The service provides e-commerce shoppers the option to ship online purchases directly to one of …

Industry TrendsOmnichannel Service

American Express Canada wins SQM Award of Excellence for omnichannel best practices

PRESS RELEASE: TORONTO –– American Express Canada has been recognized for its world-class service, winning the Service Quality Award of Excellence for its omnichannel best practices. The award acknowledges the seamless experience American Express customers have using multiple contact channels. “At American Express, our customers will always be at the cornerstone …

Industry NewsIndustry Trends

Key direct response trends for 2016 from Northern Lights Direct

Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets. Released every January, the report outlines the agency’s predictions for the Canadian direct response marketing industry in 2016, including: The traditional broadcast media model will continue to suffer as Canadians …