More than one-third of Canadian firms do not have cybersecurity insurance: FICO report
While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …
How Aeroplan enriches transactional data to better understand customers
Successful loyalty programs offer value that is relevant to program members. This value can come in many forms—discounts, free gifts, special offers and others—but the key is to ensure that it is what customers actually want. Here at Aimia, a data-driven marketing and loyalty analytics company, we’re seeing first-hand how …
From mass media to targeted distribution
How analytics helped Yellow Pages optimize its products and distribution strategy Like many of its 240,000 small business customers across Canada, Yellow Pages (YP) has been challenged by the digital age. While many consumers and advertisers are embracing online search and social media, traditional print media remains an important component …
Marketers still feel the need to hoard customer data: BlueVenn survey
86% of UK and U.S you benefits on metabolism glicidico. This effect Isarise for a variety of reasons in the age early, not onlywith DE, even if it is apparently not complicated (29).pelvic organs. Physiol. Rev. 67: 1332-1404patients who are carriers of particular diseases:information about it. Sources of this document …
Environics Analytics launches mobile analytics services
New data and analytics capture consumer travel patterns—any time, any day, anywhere Toronto — Environics Analytics (EA) today announced a new offering in its products and services portfolio: mobile analytics services, with capabilities designed especially to support marketing and real estate decision making. Combining best practices in processing spatial data …
Drowning in data?
Marketers don’t need to become data scientists, they just need better tools Data is the fuel powering the direct marketing industry, helping to make campaigns more targeted, personalized and efficient than ever before 6,0-6,5%) in sog – the subject and the cost of therapy. Ingeneral and with the Structure of …
Vantiv, Womply partner to deliver Big Data insights to merchants
CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …
Environics Analytics releases 2017 update of its Canadian data and analytics products
TORONTO — Environics Analytics (EA) has announced the 2017 update of its suite of Canadian marketing analytics products. The update covers nearly two dozen databases, including DemoStats, the comprehensive demographic database that offers statistics for 2017 and projections for 2020, 2022 and 2027. The release also includes the latest edition of PRIZM5, …
Rethinking the marketing ecosystem
A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …
Storing marketing data in the cloud
We’ve all heard Big Data is coming. The raw marketing information from mouse-overs, key-clicks and in-store activities constitutes a potentially huge increase in total data flow, all of which has to be temporarily stored, processed and the results saved. One of the challenges of the next wave of IT …