Data Analytics

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

Automated, easily deployable big data analytics solutions to gain traction, finds Frost & Sullivan The introduction of 5G networks will have a significant impact on the market for data analytics solutions for service providers, as it creates a need to analyze important metrics flowing between connected devices. Furthermore, the implementation …

Findings say consumers favor of a “Seal” or “Stamp of Approval” to demonstrate which Internet-connected devices achieve a certain standard of security BlackBerry Limited announced new survey findings on consumer attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected ‘things’ which …

Statistics Canada takes a look at the chief’s key insights OTTAWA–This past year was an action-packed year in the world of data. Statistics Canada explored many newsworthy topics this year and published 1,221 releases in their publication The Daily. Did you miss any of the highlights? Here are the Chief …

Companies need to incorporate advanced technologies such as data analytics and cloud to attract new-age retailers, finds Frost & Sullivan The rise of the Internet of Things (IoT) has caused a sea change in the buying patterns of customers and, by extension, the market strategies of retailers. E-commerce and m-commerce …

Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

Re-Energizing Success By Hugh Hibbert When it comes to getting consumers to switch to paperless billing, no Canadian utility does it better than Union Gas: but that doesn’t mean there isn’t room for improvement. Union Gas, a major Canadian natural gas storage, transmission and distribution company based in Chatham-Kent, Ontario …

TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …