Analytics to Drive Service Station of the Future
DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …
Analytics firms among region’s $700,000 grant recipients
MONTRÉAL, QC–Canada Economic Development for Quebec Regions has granted $700,000 in support to three businesses in the metropolis and to help create 95 jobs. The vitality and dynamism of communities—founded on strong, resilient, innovative SMEs—ensure sustainable economic growth for all and quality jobs for Canadians. Keen to understand clearly the …
Tracking the Customer Journey in 2021
By Jeremy Levy, CEO of Indicative Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can …
Engagement Labs Announces Multi-Year Renewal with media, agency
Leading Global Media and Advertising Agency Client Renews TotalSocial Three-Year Contract TORONTO, ON–Engagement Labs Inc. has secured a three-year renewal with a leading media agency. The deal is valued at CAD $430,000 with a 2.5 percent increase on the second and third years of the contract. TotalSocial has become an …
Moneris Intros Campaign-Specific Analysis in Offlinx
TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature. Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …
Bell Media acquires Environics Analytics
EA Partners with Bell to Lead Growth in the Canadian Data and Analytics Sector TORONTO–Environics Analytics has announce the acquisition of the firm by the firm’s long-time client Bell Canada. Founded in 2003, EA has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions. …
Verint Introduces Digital Behavior Analytics
MELVILLE, NY—Verint Systems has added Digital Behavior Analytics to its Experience Cloud solution to create a deep, insightful and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps and other actions so organizations can see and analyze how customers navigate digital properties, …
Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic
First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …
KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business
Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …
National Consulting Firm Acquires Canadian Data Company, T4G
MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …