First 2016 Census of Population release: Population and dwelling counts

OTTAWA — As Canada celebrates its 150th anniversary, Statistics Canada is getting ready to publish the latest chapter in the story of our country and its people. The first results from the 2016 Census of Population will be released next week. The population and dwelling counts will be published at …

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Environics Analytics names Nielsen Canada 2016 Partner of the Year

Toronto — Environics Analytics (EA), one of North America’s leading marketing and analytical services companies, has named Nielsen Canada its Partner of the Year for 2016. At EA’s recent Tenth Annual User Conference, EA President and CEO Jan Kestle praised the organization as “an outstanding partner” over the past year as …

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Why audio watermarking is set to transform the way brands build and measure audience engagement

Advertising through broadcast media has historically been the most effective means of delivering advertising messages to the greatest possible number of consumers. The goal of all marketers is  achieving action from the consumer, but the formula for measuring results of mass media advertising is a simple model of estimated audiences …

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How The Co-operators transformed their organization through analytics

At The Co-operators, we recently updated our strategic plan with a bold statement: “We will be THE industry leader in client engagement.” This means offering a superior customer experience that builds long-term relationships based on mutual value (and values). Based on our J.D. Power rankings, Net Promoter Scores, multi-product sales …

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Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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Environics Analytics establishes strategic alliance with Cleanlist

Agreement provides marketing analytics leader with offerings from Canada’s leader in data hygiene and custom contact products and services Toronto — Environics Analytics (EA) announced today that it has entered into a strategic alliance agreement with Cleanlist, the London, ON-based provider of data hygiene and business and consumer contact data. The …

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Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

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Advanced email analytics can increase ROI

Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs and conversions. Tracking, interpreting and using that data can, however, be a tricky beast. Do these data points offer enough information for businesses to make effective choices about how they market to consumers? …

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Converting analytics into insights and insights into sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every …

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The Logit Group acquires Cido Research Americas to become the largest independently-owned data collection company in Canada

Toronto, Ontario —  The Logit Group, a leading Canadian research execution company, has acquired Cido Research Americas, a trusted international data collection company, to become the largest, independently-owned data collection company in Canada, and one of the largest in North America. The Logit Group’s operations in Toronto, Montreal, and Wichita, …

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