The Logit Group acquires Cido Research Americas to become the largest independently-owned data collection company in Canada

Toronto, Ontario —  The Logit Group, a leading Canadian research execution company, has acquired Cido Research Americas, a trusted international data collection company, to become the largest, independently-owned data collection company in Canada, and one of the largest in North America. The Logit Group’s operations in Toronto, Montreal, and Wichita, …

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Modern marketers spend up to 80% of their time analyzing data

New research suggests data has become the biggest drain on resources for modern marketers LONDON — Today’s marketers spend up to 80% of their time analyzing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research …

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66% of marketers can’t calculate the value of their customers

Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …

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Environics Analytics named to Profit 500 list of Canada’s fastest-growing companies

Toronto-Based Data Analytics Company Ranks 322nd on 2016 List TORONTO – Canadian Business and PROFIT announced today that Environics Analytics (EA) has been named to the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. The PROFIT 500 list, which rates businesses’ revenue growth over five years, ranked EA 322nd …

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Teradata’s new customer journey analytic solution creates behavioral insights to deliver a distinct customer experience

Data Science meets marketing as companies connect interactions to ensure a personalized and relevant customer journey ATLANTA — Teradata, a leading analytics solutions company, today announced the Teradata Customer Journey Analytic Solution, a complete set of capabilities for discerning the behavioral paths of each individual customer, determining the next best interaction …

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Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …

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Canadians’ overwhelming response enables ‘best ever’ Census in 2016

OTTAWA — The willing participation of Canadians has enabled Statistics Canada to achieve the ‘best Census ever,’ the agency announced today. “The 2016 Census will provide high-quality information for virtually all communities across Canada,” said Chief Statistician Wayne R. Smith. “We thank Canadians for making this the best census since …

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Marketers see strong returns from financial data

When commercial real estate developer Cadillac Fairview wanted to redevelop its Sherway Gardens shopping mall in Toronto, it turned to WealthScapes. The financial database from Environics Analytics (EA) helped developers determine the disposable income of shoppers in the trade area, a crucial indicator for choosing what stores should be part …

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Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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TRADER corporation to bring Big Data to the Canadian automotive industry

Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers Toronto, ON – TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to a …

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