How The Co-operators transformed their organization through analytics

At The Co-operators, we recently updated our strategic plan with a bold statement: “We will be THE industry leader in client engagement.” This means offering a superior customer experience that builds long-term relationships based on mutual value (and values). Based on our J.D. Power rankings, Net Promoter Scores, multi-product sales …

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Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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Environics Analytics establishes strategic alliance with Cleanlist

Agreement provides marketing analytics leader with offerings from Canada’s leader in data hygiene and custom contact products and services Toronto — Environics Analytics (EA) announced today that it has entered into a strategic alliance agreement with Cleanlist, the London, ON-based provider of data hygiene and business and consumer contact data. The …

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Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

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Advanced email analytics can increase ROI

Email marketing and email service providers frequently give users a wealth of data from open rates, CTRs and conversions. Tracking, interpreting and using that data can, however, be a tricky beast. Do these data points offer enough information for businesses to make effective choices about how they market to consumers? …

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Converting analytics into insights and insights into sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every …

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The Logit Group acquires Cido Research Americas to become the largest independently-owned data collection company in Canada

Toronto, Ontario —  The Logit Group, a leading Canadian research execution company, has acquired Cido Research Americas, a trusted international data collection company, to become the largest, independently-owned data collection company in Canada, and one of the largest in North America. The Logit Group’s operations in Toronto, Montreal, and Wichita, …

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Modern marketers spend up to 80% of their time analyzing data

New research suggests data has become the biggest drain on resources for modern marketers LONDON — Today’s marketers spend up to 80% of their time analyzing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research …

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66% of marketers can’t calculate the value of their customers

Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …

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Environics Analytics named to Profit 500 list of Canada’s fastest-growing companies

Toronto-Based Data Analytics Company Ranks 322nd on 2016 List TORONTO – Canadian Business and PROFIT announced today that Environics Analytics (EA) has been named to the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. The PROFIT 500 list, which rates businesses’ revenue growth over five years, ranked EA 322nd …

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