Teradata’s new customer journey analytic solution creates behavioral insights to deliver a distinct customer experience

Data Science meets marketing as companies connect interactions to ensure a personalized and relevant customer journey ATLANTA — Teradata, a leading analytics solutions company, today announced the Teradata Customer Journey Analytic Solution, a complete set of capabilities for discerning the behavioral paths of each individual customer, determining the next best interaction …

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Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …

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Canadians’ overwhelming response enables ‘best ever’ Census in 2016

OTTAWA — The willing participation of Canadians has enabled Statistics Canada to achieve the ‘best Census ever,’ the agency announced today. “The 2016 Census will provide high-quality information for virtually all communities across Canada,” said Chief Statistician Wayne R. Smith. “We thank Canadians for making this the best census since …

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Marketers see strong returns from financial data

When commercial real estate developer Cadillac Fairview wanted to redevelop its Sherway Gardens shopping mall in Toronto, it turned to WealthScapes. The financial database from Environics Analytics (EA) helped developers determine the disposable income of shoppers in the trade area, a crucial indicator for choosing what stores should be part …

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Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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TRADER corporation to bring Big Data to the Canadian automotive industry

Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers Toronto, ON – TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to a …

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Building loyalty: CAA’s analytics rewards both members and partners

  Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …

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Deloitte announces acquisition of Paahi Solutions, a ‘major player’ in managed security services integrity

Deloitte adds fourth cyber intelligence centre in Canada to meet growing demand for cybersecurity services TORONTO, ON — Deloitte announced today that it has acquired Integrity-Paahi Solutions Inc. (IPS), a leading information services security provider based in Vancouver. IPS was recently recognized by International Data Corporation (IDC) as a ‘major …

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Beyond data

Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …

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TinderBox rebrands as Octiv, introduces platform to solve complex sales productivity challenges

Octiv sparks new era of sales productivity by streamlining workflows that better connect data, processes and people to drive growth Indianapolis — TinderBox, a leading provider of sales productivity solutions, has announced that it has changed its brand identity to Octiv. The sales technology ecosystem is gaining traction and mindshare …

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