For successful analytics, data quality is king

Quality analytics depends on an understanding of the business problem to be analyzed and an experienced, knowledgeable team of data pros with the right tools and techniques to conduct the analysis. But the single most important ingredient is quality data. Essentially, data quality comes down to three factors: input data, …

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Deloitte acquires Cornerstone

Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of digital marketing and analytics firm TORONTO — Today, Deloitte announced the acquisition of Cornerstone Group of Companies, a Toronto-based digital marketing and analytics firm with more than a quarter century of success in customer acquisition …

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uberall and Yelp announce partnership to help local businesses grow using the Location Marketing Cloud

BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. uberall empowers businesses to control all of their …

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The year ahead: Building customer centricity

With a nod to the growing importance of knowing your customers, Direct Marketing has launched this “Customer Centricity” column for 2017. I’m pleased to kick off the new year with this inaugural piece and share my perspective on an orientation that I’ve always considered a key success factor for any …

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First 2016 Census of Population release: Population and dwelling counts

OTTAWA — As Canada celebrates its 150th anniversary, Statistics Canada is getting ready to publish the latest chapter in the story of our country and its people. The first results from the 2016 Census of Population will be released next week. The population and dwelling counts will be published at …

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Environics Analytics names Nielsen Canada 2016 Partner of the Year

Toronto — Environics Analytics (EA), one of North America’s leading marketing and analytical services companies, has named Nielsen Canada its Partner of the Year for 2016. At EA’s recent Tenth Annual User Conference, EA President and CEO Jan Kestle praised the organization as “an outstanding partner” over the past year as …

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Why audio watermarking is set to transform the way brands build and measure audience engagement

Advertising through broadcast media has historically been the most effective means of delivering advertising messages to the greatest possible number of consumers. The goal of all marketers is  achieving action from the consumer, but the formula for measuring results of mass media advertising is a simple model of estimated audiences …

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How The Co-operators transformed their organization through analytics

At The Co-operators, we recently updated our strategic plan with a bold statement: “We will be THE industry leader in client engagement.” This means offering a superior customer experience that builds long-term relationships based on mutual value (and values). Based on our J.D. Power rankings, Net Promoter Scores, multi-product sales …

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Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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Environics Analytics establishes strategic alliance with Cleanlist

Agreement provides marketing analytics leader with offerings from Canada’s leader in data hygiene and custom contact products and services Toronto — Environics Analytics (EA) announced today that it has entered into a strategic alliance agreement with Cleanlist, the London, ON-based provider of data hygiene and business and consumer contact data. The …

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