Building loyalty: CAA’s analytics rewards both members and partners

  Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …

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Deloitte announces acquisition of Paahi Solutions, a ‘major player’ in managed security services integrity

Deloitte adds fourth cyber intelligence centre in Canada to meet growing demand for cybersecurity services TORONTO, ON — Deloitte announced today that it has acquired Integrity-Paahi Solutions Inc. (IPS), a leading information services security provider based in Vancouver. IPS was recently recognized by International Data Corporation (IDC) as a ‘major …

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Beyond data

Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …

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TinderBox rebrands as Octiv, introduces platform to solve complex sales productivity challenges

Octiv sparks new era of sales productivity by streamlining workflows that better connect data, processes and people to drive growth Indianapolis — TinderBox, a leading provider of sales productivity solutions, has announced that it has changed its brand identity to Octiv. The sales technology ecosystem is gaining traction and mindshare …

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Mindtree simplifies and accelerates data analytics with launch of decision moments platform

Built on Microsoft Azure services and self-learning algorithms, new offering is designed for flexible, data-driven decision making BANGALORE and WARREN, New Jersey –– Mindtree, a leading digital transformation and technology services company, has launched Decision Moments, the first data analytics platform that applies continuous learning algorithms to large data pools, allowing businesses …

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Environics Analytics acquires Nielsen location and site solutions

TORONTO – Environics Analytics (EA) today announced it has entered into an agreement with Nielsen that provides for the transfer of assets relating to Nielsen’s U.S.-based location and site products and services to EA. Since 2003, EA has been helping clients turn data and analytics into insight, strategy and results. …

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Environics Analytics releases new and updated financial and behavioural data products

  Mid-year release includes new editions of HouseholdSpend and WealthScapes plus four new behavioural databases TORONTO – Environics Analytics (EA) today announced the release of its mid-year 2016 data products, including updates of its core financial products and the launch of four new behavioural databases examining Canadian travel patterns, environmental …

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Cognitive commerce is the new creative destruction for marketers

  Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …

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RBC wins Best Payment Innovation and Best Use of Data Analytics

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

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Data is the essence of marketing

By now, most organizations know that the ability to understand what data means in a business context drives differentiation, competitive advantage and a fatter bottom line. And we’re generating and capturing more data than ever before, in structured and unstructured forms. All this data can overwhelm companies already managing thousands …

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