Data Analytics

Beginning this week, Canadians are being asked to complete the 2016 Census. And this census brings good news for businesses, consumers and citizens alike. You may recall that the mandatory long-form census was replaced by a voluntary survey for the 2011 Census. This move resulted in a non-response bias that …

The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …

One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …

Acquisition will expand EA’s custom consulting capabilities   On March 21, 2016, Environics Analytics (EA) announced that it had acquired the Boire Filler Group, the Toronto-based data analytics company that specializes in predictive analytics, data management, business intelligence and customer-centric service for a wide range of clients including Hudson Bay …

  PRESS RELEASE: Montreal, — IDEALI today announced the acquisition of TC Media’s 1:1 Marketing Solutions and Data Insights unit to create RELATION1, the country’s largest one-to-one solution provider offering end-to-end solutions, from data intelligence and email marketing to omnichannel technology and marketing program execution. “By grouping the best talent in strategy, …

PRESS RELEASE: FAIRFAX, V –– CGI announced the release of Data to Diamonds, its guide to help clients harness the power of data analytics to create new business value at a time when the world’s volume of stored data doubles every year.  Based on the implementation experience of 5,000 CGI data analytics …

  Update includes new editions of PRIZM5, ENVISION5 and DemoStats PRESS RELEASE: TORONTO – Environics Analytics (EA) today announced the 2016 update of its suite of marketing analytics products, including PRIZM5 and ENVISION5, as well as databases on demographic, financial, media and lifestyle preferences process, therefore, the term “alimento funzionale” …

PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …

Concerns about security slow mobile payment adoption, but use of digital tech still growing PRESS RELEASE: TORONTO, ON — While recent hacks and data breaches of  government agencies and financial websites have intensified public concerns about data privacy and security, a new study from SAS, “Mobility, Vulnerability and the State …

With so much emphasis on analytics for business decision making these days, I often find myself reminding marketers about the importance of the quality of the data they are using—not just the quantity. To develop data-driven insights, marketers first need to address the question of what data is valuable to …