A truly captive audience gets measured for the first time
TORONTO, ON–A new study shows that ads played in cinemas are virtually unmissable, surpassing all other video platforms. The entire audience not only viewed the ads, but also paid an average of 80 percent active attention to advertising content on the big screen, regardless of ad length. This is part …
Destination Canada Launches a Multi-Million Dollar International Convention Attraction Fund
Funding from the Government of Canada will support eligible Canadian destinations in their bids to host major international business events OTTAWA, ON–Destination Canada launched a new, three-year, International Convention Attraction Fund in a strategic move to bolster Canada’s global competitiveness in attracting major international conventions, conferences, and events to Canada. …
Top Canadian Athletes Highlight Where Greatness Begins in New Canada Games Campaign
Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …
This Year, Fall Back is No Setback with Air Transat
MONTREAL, QC–As part of its Win Back Sunlight activation, Air Transat celebrated last Sunday’s time change in a novel way by asking a seemingly simple question: Why lose an hour of sunlight? On October 30, the airline responded by setting up two digital billboards in Old Montreal and downtown Toronto …
TV streaming trends according to Roku: Opportunities for advertisers to drive reach, engagement, ROI
By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …
GO Hits a Home Run with Jays Fans in Latest Ad Campaign
TORONTO, ON–GO Transit teams up with Toronto Blue Jays fans to help create their latest ads, promoting the bond between GO Transit and the Toronto Blue Jays. Last month, GO Transit invited Blue Jays fans to step up to the plate and share their “GO Jays” signs, with the promise …
Bumble campaign shows kindness is most important quality in potential partner
Bumble Launches New Kindness Campaign with Actor Adam DiMarco TORONTO, ON–Bumble, the women-first dating and social networking app, launched a global campaign titled Kindness is Sexy featuring new content with Canadian actor Adam DiMarco. The partnership comes at a time when nationwide, singles are more focused on kindness as a …
Nielsen Report: Global Marketers Aren’t Confident in their Audience Data
Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …
New Nielsen Study Reveals Who Trusts What in Advertising
Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …
Zenith ‘Reimagining ROI’ for brands of tomorrow, new leadership, new focus
Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …